ConversionXL (Guy Yalif) – Applied AI for Marketers

UNDERSTAND AND APPLY THE RIGHT AI TECHNOLOGY IN YOUR MARKETING

Artificial Intelligence can change your career.

What do you need to know to be an effective conversion rate optimizer? How can we use artificial intelligence to drive more revenue for our business?

Practical ways to use artificial intelligence in marketing applications will be covered in this course. You can cut through the hype and get a practical understanding of the technology. It won’t feel like a big deal to you.

You will be able to answer in 4 classes.

• What are the major types of AI and how do they relate to one another?
• Which types of AI are better suited to different kinds of marketing problems?
• How should you and your teammates think differently to get the most out of AI?
• What data is needed to use AI?
• What resources should you deploy to get the most out of AI?
• What are common use cases for AI in B2C and B2B CRO?

You will learn how to evaluate and apply the right technology in your work after taking this course.

You will learn from this course.

You will gain a practical understanding of artificial intelligence in four sessions. You will be able to answer a lot of questions from your colleagues about artificial intelligence. We will touch lightly on other marketing uses for artificial intelligence.

We will discuss the major types of artificial intelligence that matter to us as CROs and how they relate to one another. We will talk about the different types of artificial intelligence and the marketing problems they are well suited to solve. We will look at how each of us should think, the data that is needed, and the resources you should expect to deploy. Common uses cases for artificial intelligence in B2C and B2B will be discussed.

If this course is right for you…

• You have no previous practical understanding of AI
• You have beginner or intermediate understanding of AI and its use for marketing
• You want to optimize and are wondering how to apply automation to do so
• You’re curious about AI and want to sound credible when your teammates ask about it
• You do not need any technical background to get value from this course

This course is not for you.

• You already have deep experience applying AI to optimization problems. Please wait for the “Advanced Topics in Applied AI for Marketers” course coming January 2019
• You want to learn how to code AI

Before taking this course, you should have some skills.

It’s important to note that the course is suitable for everyone.

This course is for people with no understanding of artificial intelligence. This course is appropriate for marketers who are just starting to use artificial intelligence.

You should wait for the Advanced Topics in Applied Artificial Intelligence for Marketers to come out in January 2019. This course is not for those who want to learn how to code.

Guy Yalif is your instructor.

Co-founding and CEO of Intellimize.

Guy Yalif co-founded and is the CEO of Intellimize, a company that uses artificial intelligence to drive better website conversions.

Guy was the Vice President of Global Marketing at BrightRoll where he was responsible for end to end marketing from demand generation to brand building. The global product marketing and industry marketing teams were led by Guy. Guy worked at Yahoo in marketing and product management, serving advertisers across search, display, video, mobile, and web presence.

Prior to Tradeweave, Guy worked at Microsoft and the Boston consulting Group. Guy graduated summa cum laude from Princeton University and was an Arjay Miller Scholar at the Graduate School of Business.

Your full course syllabus.

Artificial intelligence is applied to marketers.

Lesson 1

The branches of a tree.

We will start with an overview. We will discuss the different types of artificial intelligence and how they can be used to solve problems. You will be able to make better choices about which kind of artificial intelligence you want to use for your business and you will be able to hold a thoughtful conversation about it.

Lesson 2

Getting started with computers.

After this class, you will be able to map the branches of the artificial intelligence tree to the marketing problems they are best suited to solve. You will understand the data you need to use, the mindset changes needed to get 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110 888-739-5110

Lesson 3

It is using artificial intelligence day to day.

You will gain a practical understanding of how to run iterative generations of experiments better with artificial intelligence, how to use A/B testing and artificial intelligence best together, and how to best setup artificial intelligence to achieve success.

Lesson 4

Common plays.

In this session, we will review common plays B2C and B2B marketers run with artificial intelligence to maximize conversions, how to use it when A/B testing is new to you, and what you should expect to put into and get out of it.

Sale Page: https://conversionxl.com/institute/online-course/applied-ai-for-marketers/
Archive: http://archive.is/h4Pyi