Details

Name

Pets have promotions.

There is a description.

Your pet should be turned into a mini-celebrity that prospects and customers look forward to receiving updates from.

Details

The Ultimate Pet Promotions library is comprised of a cornucopia of newsletters, sales letters, online and offline pieces, postcards, contests, faxes and even a member of Bill Glazer’s family. The originator clearly explains each example. The Swipe Files show how you can unleash the power of Pet Marketing to connect with your customers, boost your response rates, and overcome the #1 challenge facing marketers today, increasing readership. Did you know that there are three Pet Facts?

• Pet Fact#1: 63 % of American households has a pet, according to the American Pet Products Manufacturer’s Association
• Pet Fact#2: Over 50% of all pet owners would rather be stranded on a desert island with their pet, not another person!
• Pet Fact#3: An estimated 1 Million dogs in the United States have been named the primary beneficiary in their owner’s will

Pets are a great way to endear yourself to your audience. Sharing a piece of your life makes you more interesting. It is a great way to legitimize your business. This is a proven tactic. Pets are utilized by corporate America. Remember Morris the Cat, Smokey the Bear, and Charlie the Tuna, as well as Geico’s Gecko or YoQuiero’s Chihuahua.

Features

What will you learn?

• How a Business to Business marketer of prepared drink mixers uses his cat to promote a new Vodka
• How our gourmet pizza champion uses her dog in her monthly newsletter. Customers ask about him and many flip through each newsletter to find photos of the dog (which happens to appear on the same page listing as the “pizza of the month”) before reading anything else
• Understand the methods utilized by the strategic planning and business coaches who use “Wilber” the Cat to connect with their readers and convey an “un-stuffy” personal tone to their work
• Uncover how a real estate agent features his two “Certified Labs” in his monthly newsletter and cross-promotes related businesses. One dog had a leg amputated. Who doesn’t notice a three-legged dog?
• Reveal the secrets a dentist used whose promotions featuring his pets returned $20.00 for every $1 invested! (Are you getting those kinds of returns on your current marketing efforts?)
• How to get MORE mileage from your Pet Promotion (this approach is much more POWERFUL than using just photos and captions and justifies the $97 investment all by itself.)
• Gather feedback like the spa owner who sent a postcard featuring his dog that worked so well, he did a larger version of it …AND that worked so well, the dog is now featured in his monthly newsletter.

Who is it for?

Entrepreneurs, business owners, dentists, real estate agents, health spas, pizzerias, coaches, Business to Business and Business to Consumers are all interested in this course. If you take advantage of the many who have already built these clever concepts, you can easily transform them into a vehicle which attracts more with less.

What do you get?

• 1 Manual: Pet Promotions Swipe File Manual: 64 pages
• 1 CD: This CD includes digital versions of all the pet promotions in the manual

Duration

Category

Swipe file is money-making.

Contents 1

• Exhibits