Doug Ladd – International Marketing Fundamentals
Doug Ladd – International Marketing Fundamentals
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Learn how to evaluate international markets and determine the best approaches for marketing your products and services overseas…
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Description
International Marketing Fundamentals
By: The man is Doug Ladd.
There is a level. A beginner.
This is the length of the story. 1h 18m
It was released. Nov 19, 2020
Description:
You can learn how to evaluate international markets and determine the best approaches for marketing your products and services overseas. The rise of the global consumer and the marketer’s roles in international expansions is the subject of a new book by an international marketing expert. Doug explains how to assess foreign markets using the PESTCL framework and introduces strategies for adapting existing products.
The course explores options for global expansion, such as exporting, licensing, joint ventures, and direct investment, as well as how to put together a successful marketing mix using distribution, promotional methods, and translation. Find out where to find more information about your target markets.
Topics include:
- The rise of the global consumer
- Learning about customers in global markets
- Accessing foreign markets
- Adapting products
- Diversification
- Balancing risks and rewards
Contents:
The introduction is about something.
1. The importance of global marketing is growing.
2. Is global marketing right for your company?
3. There are tools to assess global markets.
4. There are considerations for market and product development.
5. There are options for global expansion.
6. There are resources to gather information and make decisions.
7. There are marketing mix considerations.
Conclusion
Author:
Doug has 25 years of experience in marketing, brand management, and sales leadership.
Doug is the Executive Entrepreneurs in Residence at the Institute for Health Innovation at Northern Kentucky University. He created and leads the nation’s first graduate program focused on commercializing health care products and services. He helps companies and entrepreneurs through all stages of their business. He was the marketing leader in two successful medical device startup companies and worked for Fortune 50 companies such as Johnson & Johnson.
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