Salepage_https://meeks-master-classes.teachable.com/p/mastering-amazon-ads-an-author-s-course
Archive: https://archive.fo/1gDGv

The cover is awesome.

The reviews are good.

Why aren’t you happy with the sales?

This course is more than that. There are ads for Amazon. . It is about all the aspects of the book business. Your books. appealing to people. It is about. Relax. You have to do it. ANALYSIS To. MAXIMIZE. Your. There is a return on investment. . Even if you don’t like math.

Prerequisite. It is recommended that you read mastering. An Author’s Guide on Amazon.

There are two new Lectures coming in September on Facebook.

There is a bonus material. The ad ROI calculator is advanced.

Don’t make the wrong decisions again!

There is a bonus material. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it Ad naming tool.

It saves time and avoids duplicate names.

Make it easier to find your ad copy by storing it.

There is access to Brian D. Meeks. I like helping authors. I can help if you need one on one help setting up a tool or analyzing your data.

There is a private group to hang out with the other students.

The curriculum for the course.

The first lecture is about introduction.

• Video – Introduction
• Recorded – Lecture: Setting Expectations (45-minutes)

We will set our goals.

This course should not be treated like an easy button. You will be expected to have read the entire textbook before the first day. An Author’s Guide to Amazon Ads. .

I will show you how to change your mind about numbers.

Being inquisitive is what analysis is all about.

Analyzing sponsored product ads is the second lecture.

• Video – Analysis 101_Lecture 2
• Video – Analysis 101_Lecture 2 pt
• Recorded – Lecture: Analyzing Sponsored Product Ad for Henry Wood Detective Agency (45-minutes)

This lecture is about an ad. 99% People would. Not. be able to Correct. Analyze.

This is an example of why ACoS can’t be trusted. You will be able to view your ads. Confidence is very high. Determine your next move.

We will discuss.

• Minimum Possible Downloads
• ROI
• Projected ROI
• Calculating Baselines for existing organic sales
• Advanced Ad ROI Calculator Tool

You will be able to determine if an ad is real when you are done. Pass. Or A failure. .

The first book is free research.

• Video – Analysis 101_Lecture 3
• Recorded – Lecture: Can First Book Free Ads be Profitable? ( 45 – minutes)

This lecture is about something. There is a product that is sponsored. There is an ad for a free book. Wide. . There isn’t any page read revenue.

We ran the ads on a book. Downloads that are organic. And. Read through. . This requires a lot more analysis.

We make it easy to understand by taking it one step at a time.

We show how to calculate the long-term impact on the other books.

This is something. complex analysis That will show the methodology. You are. Can be used.

We will discuss.

• Using Graphs with Trend lines to make analysis EASIER
• Analyzing individual books in the series to determine if there is an increase in REVENUE.
• 21-Day Moving Average
• Importance of Reading Habits on Analysis

Calculating Read Through is the fourth lecture.

It was recorded. Analysis 101_Lecture 4 is part of the analysis.

You. There is a need. To know what’s going on. There is a total value. There is a new reader.

We will discuss how to find the read through value for both sales and KU page reads, so that you can use it in your analysis.

This is important information for successful analysis.

It can be the difference between getting the correct answer and not.

We will discuss.

• Step by step instructions for you to complete this task.

The AMS 4.2 tool is used in the lecture.

• Recorded – Lecture: Learn to Calculate Description Conversion Rate ( 45 – minutes)

It’s important to know the description conversion rate.

You. Must be done. This is for all stand alone books, boxed sets and first in series books.

We will discuss.

Instructions for you to complete the task.

There is a lecture about copywriting theory.

• Recorded – Lecture: Description Copywriting Theory ( 45 – minutes)

Your description is the most important thing to success with advertising. We will discuss the conversion rate from 1:30 to 1:10.

If it’s a synopsis of the book. You’re doing it wrong. You are costing yourself money.

We will discuss.

• Hooks
• Formatting
• Paragraph length
• Calls-to-Action

There is a lecture about back matter.

• Recorded – Back Matter Optimization ( 45 – minutes)

This new research has an impact on read through.

People who read past book one are more likely to be Loyal readers for a long time.

We will discuss.

• The data from my first two tests.
• Why I believe this method is more effective at convincing a person to go to book 2
• What you should do for YOUR back matter.

Bookbub promotion strategies are discussed in the 8th lecture.

• Recorded – Bookbub Promotion Strategies ( 45 – minutes)

What do you do around your bookbub promotion?

How can you increase your chances of getting a yes from Bookbub?

Your book’s meta data is the topic of the ninth lecture.

• Recorded – Keyword and Your Book’s Meta Data ( 45 – minutes)

We will discuss more of my research on the subject, including the controlled tests I did to get Mastering Amazon Ads: An Author’s Guide on page 1 of all my meta data.

I will show you how to use your list to run a test on your next launch.

Understanding KDP rocket is the topic of the 10th lecture.

• Recorded – Understanding KDP Rocket for Keywords ( 45 – minutes)

There is a discussion about how to use a rocket.

There is more time for writing if we can reduce the amount of time we spend fussing withKeywords. That is the focus of the lecture.

99 Cent vs. $4.99 before and after analysis.

• Recorded – 99 cent vs. $4.99 Before and After analysis ( 45 – minutes)

This lecture will teach you how to think like an analyst.

It is difficult for most people. In this lecture, we dig deep to help you understand the mechanics, because we have been touching on various aspects all semester.

There is an introduction to ads for.co.uk.

• Recorded – Introduction to Ads for Amazon in the UK ( 45 – minutes)

We discuss how to setup an account to run ads in the UK.

This is the next frontier for AMS ads.

Analyzing U.K. ads is the 13th lecture.

• Recorded – Analyzing U.K. Ads ( 45 – minutes)

The ads of one of the students were analyzed.

The purpose of the lecture is to help understand U.K. ads and to learn more about analysis methodology.

Course Curriculum