Megan Macedo – The 10 Principles of Be Yourself Marketing

Megan Macedo is the author of The 10 Principles of Be Yourself Marketing.

Ignore the noise of the marketing world. Get paid for who you are without hype and tricks. I don’t know about you, but this sums up my experience as a business owner trying to do something worthwhile with my life.

There are two muses, the Muse of Inspiration and the Muse of Realization, who give us inarticulate visions and desires.

I should have been working but my defences were weakened after I ate too much for lunch. A picture of a couple of friends appeared on my screen. The shots were posted to Facebook.

Exotic destinations would often change but their photo choreography remained the same. He was nursing a beer as he waited for his dinner. She is sipping a cocktail at the table. There is a picture of the two of them embracing.

I thought to myself, Screw those guys. Not my best moment.

There is anxiety associated with entrepreneurial activity. I wouldn’t have admitted it at the time but it made me very sad to see those pictures. I was happy that my friends were doing well, but I was bitter and angry at the same time. They were dentists because they took the safe route. They had followed the path before them. They punched their hours after taking their orders, and now they were on the verge of having it all.

It seemed easy for them, and they were happy with their lot. I was taking on all this risk, but not reaping the rewards I had hoped for.

It is more difficult than you thought. I was an inventor. There was no pay cheque, no holiday cover, and no path to follow. I started out in business because I couldn’t take orders anymore. I was filled with jealousy for my friends the dentists, my friends the accountants, and my friends the corporate climbers. It all seemed easy for them.

They were not asking about meaning and purpose. Expectations of more than just the daily grind gave them peace and happiness in the nine to five. It seemed that way.

I liked the simplicity and certainty.

I remembered why I couldn’t live that life. That’s what Wendell Berry sums it up as well.

Love the annual raise. It is possible to take a vacation with pay. Want more? Everything is ready-made. Be afraid. To know your neighbors and to die.

There is a window in your head. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it Your future will not be a mystery. Any more. Your mind will be hit by a card. Shut away in a drawer.

I stayed on the course. I was at my business. Things got more complicated.

I came across a group of people who were confused and anxious as I learned more about building my business. I learned that there were many people who claimed to be making a fortune using this one simple tactic. My results weren’t anything to write home about.

Having all the answers and knowing all the techniques is more frustrating than not being able to solve the problem.

I had bought the courses, been to the marketing seminars, and learned all the techniques, but I either wasn’t getting real results with them, or I couldn’t bring myself to implement them. It wasn’t easy for regurgitation to come to me.

The real beginning for me was when I was stuck.

There is a conclusion to the passage about the two muses at the top of this page.

When we no longer know what to do, we have come to our real work and begun our real journey. The mind that isn’t confused isn’t employed. The one that sings is the impeded stream.

The most difficult skill of all. I attended a seminar about finances. The optional lunch time session was about investing in the stock market. The trader shared his teaching philosophy at the beginning of the session. Don’t ask me why, just do what I tell you. Don’t ask why, I’ll show you how.

Independent thought was the enemy. Success is achieved by following orders.

Our education system subscribes to the same philosophy, which is worrying. The whole system is a hang-over from an Industrial era, designed to prepare children to be good workers. Without committing the sin of thinking out of turn, they could play their part in the assembly line.

The world of business and marketing education has the same problem. It serves itself more than we do. It teaches one-size-fits-all systems and tactics, and when it comes to helping business owners make real and lasting progress towards true success and fulfilment, it is not fit for purpose.

The mass of information teaches you to follow the system and to steal and deploy. They are not telling you to think for yourself. No one is helping you to think of yourself as the most rare of skills.

I want you to think for yourself. I want you to think like yourself. There is only one way to find fulfilment and success. No one else can tell you what is best for your business.

If you don’t know what to do to take your business to the next level, that’s great. It is good if you are confused about the best way forward. It shows you are thinking for yourself.

The mind that is not confused is not employed.

Life doesn’t always answer questions. Life poses questions. It is your job to answer them.

Megan Macedo is the author of The 10 Principles of Be Yourself Marketing.

The rule of six. The Rule of Six was created by Walter Murch, a renowned film editor who was responsible for movies like The Godfather Part II and Part III.

At film school, the first thing they teach you is how to maintain three-dimensional continuity. It’s important to make sure where people are in a room is consistent across different shots and camera angles.

They teach more technical principles. They don’t touch on the importance of making edits that advance the story and are true to the emotion of the moment.

To be a great filmmaker, you must change the film school approach. According to Murch’s Rule of Six, emotion is the most important thing when making an edit. It won’t work if a cut doesn’t remain true to the emotion of the moment

Advancing the story is the most important thing. Almost 80% of what contributes to a successful edit is emotion and story. The remaining 4 items in the rule of six only count for 20% of the success. Technical stuff is what they focus on in editing classes.

It’s the same when it comes to marketing. When it comes to creating a long-term successful business and fulfilling work, the last thing on the list is systems and strategies. The technical stuff can only make up 20% of the result.

When I stopped focusing on new techniques and tactics, and got the more fundamental pieces aligned, my sales shot up.

Proven strategies and tactics are worthless if you don’t know how to become prolific, how to identify what your core message is, what drives your customers at an emotional level, and how to get paid for who you are rather than what you do.

If you don’t know the kind of marketing strategies that will fit you, you won’t be able to choose the opportunities that are right for you, and pass on the ones that will turn out to be time wasters and energy suckers.

What works for one business may not work for another. Here is what I have learned.

You are different. The business is not the same as the owner. You are unique when it comes to the effectiveness of any particular marketing principle. The way of doing things that match your values and make you feel fulfilled in your business are just as unique.

There are lots of holes. There is money in them. They won’t work for you long term if you’re a square peg. They will not fit.

I remember thinking, I don’t know what this is yet, but I know this is it. I can do things this way.

I figured it out after a while. I realized there were some clear principles I had been following when I looked at what I had been doing. Some instinctively and some accidentally.

I continued to follow those principles and it continued to work. I was making more money, working with better clients, and feeling more fulfilled with everything from my marketing to the results I was delivering for clients.

The guiding principles of the Be Yourself marketing were put into practice with my consulting clients. They began to be themselves in their marketing as well. They were taking more action, getting better results, attracting better clients, and having fun along the way.

The principles I showed them came from them. They had everything they needed to succeed, and more, to connect with their customers and potential customers as real humans. I figured out how to draw it out of them.

Megan Macedo has other products for sale right now.

There are two reasons you aren’t there yet. I am certain that if you are willing, you can do this as well. You already know everything you need to know in terms of tactics and strategies for getting new customers if you have any customers at all.

There are two main reasons why business owners don’t have the level of success they want with their work.

1. You’re overwhelmed by all the different ways you’re supposed to grow your business, and you’re not sure whether to trust your instincts about what feels right, because they often go against the common best practices that are talked about.

OR

2. You can’t seem to bring yourself to market in the way everyone tells you to because it feels at odds with what you’re all about. The tips and tricks are not aligned with the values of your business and the impact you are trying to have on your customers and their lives.

I had trouble with both of these things before using Be Yourself Marketing. One of the most common things I hear from business owners is, Thank you for giving me permission to do what I always felt deep down I should be doing. I was given a framework to be able to do it.

I am here to give you permission to be yourself in your business and marketing.

You can feel good about both your marketing and your products and services. You should be proud of what you do. You can be.

Even though you have ambitious goals for your profits, personal freedom, and impact on the world, you can still be a real human being in your business.

If you feel like a square peg being bashed into round hole after round hole when it comes to finding the clear path for growing your business and your impact, then the guiding principles I have to share with you will bring clarity to your situation. They are called The 10 Principles of Be Yourself Marketing.

There is no hype or tricks. It is all about guiding principles that remind you who you are, what you are selling to your customers, and why they will choose to do business with you over anyone else.

I walk you through how to evaluate and select the right strategy and tactics once you have clarity around that.

It is a step-by-step guide to getting paid for who you are.

Do you feel like you are at odds with your core values? Are there any things you hate about your marketing or business processes? You can drop it. You don’t need that stuff.

It shouldn’t be implemented in your business if it doesn’t feel right.

There is no one-size-fits-all system. You don’t have to worry about finding the guaranteed formula that will propel you to the next level. Business and marketing don’t work like that, and it should come as no surprise.

All the complexity falls away when you have a strong sense of yourself and know how to use that to build a tribe and get paid. Making decisions is easy. The right path will unfold before you.

Get paid for who you are. Is it a trick or a Gimmick? I am building a community of business owners who are committed to getting paid for who they are and putting all of themselves into their work. I am making the 10 Principles of Be Yourself Marketing available to you.

Megan Macedo has other products for sale right now.

Here is what you will get.

There are two components to this program.

1. Video training.

I will show you how to be yourself in the online video training. Getting clarity around what it means to be the real you in your marketing, how to connect with the deepest desires and pains of your ideal customer, and how to find the shortest route to your success are just some of the building blocks.

2. Be your own marketing implementation guide.

Become yourself in your marketing and get paid for who you are with the download of the implementation guide.

Here is what you will discover.

The most profitable and powerful authentic marketing stories are hidden. Your ideal customers will be attracted to the marketing messages. How to turn a vision into a plan. What it takes to get paid for who you are is more important than what you do. How to make more sales without spending a lot of money. There is a lot of clarity around how to find your marketing sweet spot. How to find the everyday things that are killing your ability to get your marketing implemented. Why customers are buying your philosophy, not what you do for them, and how to reveal your existing subconscious philosophy that is already working as your most potent marketing asset. You can authentically influence your customers and potential customers. Understanding your customer’s life story is more important than what you sell. The secret to uncovering boring marketing messages. How to communicate with your customers in a different way. There are two psychological pillars that make the difference between success and failure. Be Yourself Marketing was unlocked by the lesson from Ghandi. Jerry Seinfeld taught me how to transform my business mindset. It is possible that the most effective path to success is doing less than you are already doing. You will never run out of marketing ideas again. Making your marketing something you love doing, something that energises you, not draining you. Don’t feel overwhelmed at the thought of marketing again, it’s the principle of marketing sanity. How to find the best strategies and tactics for your business. Do you know if you should pursue new marketing techniques? If you can spot the ones that will be winners for you, you can pass on the time wasters and energy suckers. The 10 Principles are the missing piece of the puzzle for entrepreneurs who are frustrated with their marketing and the results they are getting. I will walk you through the process so you can experience the transformation for yourself with the implementation guide.

The score is here. You will get immediate access to The 10 Principles of Be Yourself Marketing. This is the first time I have shared this material with anyone other than my private consulting clients and I want to grow the community of people who are putting Be Yourself Marketing to work in their business. I am making this affordable.

This is what you get when you get The 10 Principles of Be Yourself Marketing.

There are 10 principles of be yourself marketing video training. I will show you how to be yourself in the online video training. Getting clarity around what it looks like to be the real you in your marketing, how to connect with the real desires and pains of your ideal customer, how to find the shortest route to your success, and how to quickly evaluate and select are just some of the building blocks.

Be your own marketing implementation guide. Become yourself in your marketing and get paid for who you are with the download of the implementation guide.

You have nothing to lose because you are covered by my 60 day money-back guarantee. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it You can get immediate access to the program online. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it You get the whole thing for $299. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it Megan Macedo is the author of The 10 Principles of Be Yourself Marketing.

The 10 Principles of Be Yourself Marketing is a book by Megan Macedo.

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