John Jantsch – Referral Engine Pro

To ensure a steady flow of new customers, harness the power of referrals.

The best selling book is the basis of the Referral Engine Pro course.

When marketers created a product or brand, broadcast a compelling message, and sent the sales people out to find new business, there was a time.

Due to the explosion of online tools and networks, customers and prospects are now active participants in the creation of products, services, brands, positioning, messages, and subsequent buzz for good or bad.

Word- of-mouth referrals are what drive business today, as the power of marketing campaigns is on the wane. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.

Things get a lot easier if you understand the importance of building a Referral Engine.

To create positive buzz about your products and services to friends, neighbors, and colleagues, you need customers and partners to voluntarily participate in your marketing.

The pull of a fully developed Referral Engine is so strong that your brand supporters will feel as though they have no choice but to praise you.

Introducing…

Referral Engine Pro is a self-guided course.

Referrer Engine Pro is broken up into four important lessons that are housed in an online portal so you can go through each lesson at your own pace and consume the additional resources over and over again. You can give your entire sales team access to the lessons. The lessons are based on over twenty years of working with small business owners and include a video presentation by John Jantsch.

The lessons include:

There is a video overview.

There is a PDF version of the slides.

There is a video transcript.

There are action steps.

There is supplemental content.

There is an overview of what is contained in each lesson.

The first session is about your referral marketing strategy.

You have to first create the tactics aimed at generating more referrals. ,,,,,,,,,,,,,,,,,,,,,,,,,,,,, Make sure you are referred to. Developing a marketing strategy that leads every customer down the path of becoming a referral source is the first step.

You will in this session.

Get your clients to teach you how to stand out.

There are gaps in your marketing.

Define your ideal client.

Take your core differentiation and make it your own.

A list of statements that lead to referrals.

A customer listening station can be created.

Educate your referral sources is the second session.

If you are. ,,,,,,,,,,,,,,,,,,,,,,,,,,,,, Have you ever gotten a referral that wasn’t? ,,,,,,,,,,,,,,,,,,,,,,,,,,,,, One of the most important elements of referral generation is to teach your referral sources who make a great referral and the right way to make an introduction to your business so that a prospect fully appreciates the unique value you bring.

You will in this session.

A list of referral sources should be created.

Perfect introductions can be made with a tool.

There is a list of referral champions.

A team of potential strategic partners.

Every referral source must have a list of phrases.

Referred sources like crazy if you create a process that attracts them.

Customer offers and campaigns are part of the third session.

Once you are. ,,,,,,,,,,,,,,,,,,,,,,,,,,,,, Creating the tools and campaigns that make it easy for your referral sources to share, introduce and refer business is something you can do with your strategy and education process.

You will in this session.

You can learn how to get more introductions.

The 5 most effective referral campaigns.

You can put your referral offers on auto-pilot.

How to make it easy to refer your business.

Session 4 is Launch and Follow-up.

You will be in the final session. ,,,,,,,,,,,,,,,,,,,,,,,,,,,,, You will learn how to create a follow-up to your strategic partner network.

You can create a strategic partner program.

There are ways to motivate your referral sources.

The process must be created to make sure every referral is special.

Your first customer referral campaign.

Your first strategic partner initiative.