The Duct Tape Marketing Complete Small Business Marketing System

There is a digital version.

A proven small business marketing plan consisting of 12 lessons, 12 audio CDs, 12 audio guides, forms, examples and audio transcripts.

Listen to an overview of the principles of Duct Tape Marketing

45 minutes is the running time. You can download the Small Business Overview link.

The Ultimate Marketing System Includes 4 modules:
12 Lessons in all

Module 1 – Differentiate and Dominate

Discover your ideal target market. Finding and focusing on a market that values what you have to offer is an essential marketing step. The purpose of this lesson is to define the ideal client and find more like them.

The second lesson is about creating a unique core message. The majority of prospects see one business in the same way. All accounting firms and all electricians do the same thing. You are left to compete on price when this perception is present. The art of differentiation is one of the most important marketing strategies for small businesses. The focus of this lesson is to find an important point of difference that matters to your ideal clients.

It’s all about the package when you give an image. The experience that your clients and prospects have with your firm is one of the elements that contributes to the success of your firm. This experience can be found in your firm’s marketing image. This image and how you present your products and services can be the key to delivering your core unique 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609- 888-609-

Module 2 – Magnificent Marketing Materials

There is a marketing kit for each prospect. If you want to educate your clients and show them how you have what they need, then step up to a marketing tool. The kit allows you to speak to each prospect individually and personalize your communications.

You have to tell a story and win it forever. Stories help you sell your products and services more effectively by helping you connect with your clients and prospects on a more emotional level. Today’s prospect wants to do business with firms that they can connect with. This lesson will teach you how to use this powerful marketing tool.

Case studies and testimonials are included in Lesson 3. Demonstrating the results your work has obtained for actual clients is a great way to prove that you and your products and services can perform. The information you need to create compelling case studies and client testimonials can be found in this lesson.

Module 3 – Lead Generation Machine

Creating a plan for guaranteed results is a lesson in advertising. Small businesses waste a lot of money on advertising. It’s not that advertising doesn’t work, it’s that they don’t understand the right way to put it to work You will learn how to get your advertising to produce high quality leads in this lesson.

Referral marketing can be used to generate a flood of new business. Without spending a dime on advertising, I have generated most of my business by referrals. Referrals are the only way to gain access to your ideal target market. A lot of people don’t call the phone book to find a doctor, lawyer or accountant. Discover some great promotions used by real-world referral generating small businesses and learn how to generate referral in a systematic way.

Public relations is the most believable form of marketing. After a publication has good things to say about me or my products, some of my most effective sales have been produced. There is a powerful endorsement from a magazine or newspaper. We will learn how to use the lead generation strategy in this lesson.

Module 4 – Harness the Internet

Creating a web presence with content, concept and offline integration is a lesson. A website should be more than a brochure. This lesson will help you understand how to stand out. Your web site should be extended to serve your customers and generate leads.

Building traffic and repeat visitors is a lesson. Regardless of the size or purpose of your business, web sites are an essential marketing tool. Local shoppers are using the internet to find businesses in their area. You may get left behind if you miss this session.

Lesson #3: Extending the conversation. A must have small business marketing and communication tool is what Blogs have moved beyond a trendy new tech topic to. Search engine traffic, demonstrate your content knowledge, and build trust are all helped by Blogs.

Bonus Packages – get these valuable bonuses when you order – a $275 value!

• 6 Deadly Marketing Mistakes – David Frey – Marketing Best Practices ($39)
• Bob Serling’s “10-Minute Marketing Success Interviews” ebook – Bob asked 21 leading experts the question, “What is your favorite marketing technique that’s working really well for you and your clients right now?” ($39)
• Why Headlines Fail – Sean D’Souza – Psychotactics ($29)
• How Clients Buy: Abstract of the The Benchmark Report On Professional Services Marketing and Selling From The Client Perspective. – RainToday.com ($29)
• The Yellow Pages and Online Local Search – Alan Saltz ($49)
• Interview with SEO Book author, Aaron Wall, on search engine optimization ($29 value)
• Interview with Mick Jolly of PRWeb on creating and distributing attention getting press releases ($29 value)
• Interview with Podblaze founder, Rodney Rumford, on RSS and content syndication ($29 value)

Get Download John Jantsch – The Duct Tape Marketing Complete at nextskillup.com right now!

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