Bing Ads Essential Training

There is a Runtime. 1h 44m There is a level. A beginner. There is a release date. Oct 30,

Microsoft’s Bing Ads platform is a great place to reach more customers across the Yahoo Bing Network to accelerate your business and brand. This course shows how to master the Bing Ads platform, and Bing Ads will help North American lynda.com members get a jump-start in implementing what they will learn with $50 of free advertising available for US and Canadian members.

The course begins with an overview of Bing Ads and the search landscape, and then Joseph Kerschbaum shows viewers how to place ads with Bing Ads and across Yahoo! The Bing Network.

The course explores how to organize campaigns and ad groups. Setting bids and budgets, writing effective ads, and launching and testing variant are some of the topics covered by Joseph. Learn how to import AdWords campaigns, measure the performance of your ads, and address Quality Score issues.

Topics include:

• Comparing Bing and Google
• Creating your account
• Setting up billing
• Choosing ad outlets
• Organizing campaigns and ad groups
• Creating new campaigns
• Setting up campaign budgets
• Setting keyword bids
• Writing effective text ads
• Importing campaigns from AdWords
• Tracking ad performance
• Understanding Quality Score
• Running reports

Table of Contents:

The introduction is 1m 19s. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it Welcome to 56s. The interface changes.

1. Bing ads are 5m 46s. The benefits of Bing Ads. It took 1m 50s to compare Bing and Google. Understanding the relationship between Bing and Yahoo!

2. 9m 52s is how long it will take to open your account. 3m 29s is how long it will take to create your account. The interface is 2m 40s. Setting up a bill. Downloads of Bing Ads Editor 2m 19s.

3. Bing ads outlets are 5m 34s. Understanding the search partner networks is 3m 13s. Understanding the Bing Content Network

4. Getting started at 9m 55s. Bing Ads account structure is explored. Understanding match types 3m 44s. 3m 40s are used for organizing campaigns and ad groups.

5. Your first campaign is 19m 25s. A new campaign can be created in the web interface. A new campaign is being created in Bing Ads Editor. 3m 13s are used to target the right locations and languages. The campaign settings should be 4m 35s. The settings for the ad group. Setting your campaign budgets. Ad extensions 3m 47s are utilized.

6. Creating your first ad group. The ad groups are 2m 31s. The bids are 2m 29s. The Bing Keyword Research tool can be used. 3m 58s is how long it takes to write effective text ads. Launching variant 4m 7s. Adding negative words 3m 43s.

7. AdWords 4m 21s are used to import campaigns. Bing 2m 29s can be used to import Google campaigns. The campaign imports 1m 52s.

There are 8. Tracking your ad performance. conversion tracking 2m 40s Tagging your URLs is done by Google. Understanding Bing data is 2m 34s.

There are 9. Quality Score 10m 28s is understood. Bing ads quality score is 2m 56s. The quality score of Bing and AdWords was compared. Quality Score reports are pulled. Quality Score issues can be identified and fixed.

10. 11m 22s is the measurement of performance. The reports are 6m 5s. You can get the most out of the Opportunities tab. The Top Mover report was 2m 26s.

The conclusion was 1m 6s. Next step is 1m 6s.

Get Download Joseph Kerschbaum – Bing Ads Essential Training at nextskillup.com today!