Karon Thackston – Amazon Product Descriptions

There are people who think that selling on Amazon is a set and forget system. Today’s competition on Amazon is brutal. . It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it You need to know how Amazon decides which products to show first when customers search their site as well as how to entice and inspire shoppers to buy. You have a leg up on your competition if you understand and use that knowledge to your advantage.

The challenge? There is a lot of information that you need to know, but you don’t have time to read through all of it. Why struggle? We have been paid to write. Over 2,500. Our customers have seen their sales transform as a result of Amazon product listings. We know what works and what doesn’t.

NOW YOU WILL LEARN MY PROVEN PROCESS, SO YOU CAN RINSE, REPEAT, AND
REAP MORE SALES ON EVERY LISTING YOU CREATE ON AMAZON.

You can develop an unlimited number of product listings for less than you would pay me and my team to create a single listing for you. This is the fastest and easiest way to create a product listing. The power is in your hands.

We will cover what we can.

• Captivating titles that won’t get your product page delisted
• Conversion-worthy bullets – there are far more ways to write them than the standard feature/benefit style
• Engaging descriptions that fill the gaps, draw shoppers in and close the sale
• The latest keyword research and optimization techniques
• How Amazon mobile seriously impacts your listings and how to specifically optimize for this platform
• Simple ways to tweak your listings on a regular basis to ensure sales long-term

YOUR INSIDER TRAINING INCLUDES THE MOST UP-TO-DATE INFO

DISCOVER MY PERSONAL PROCESS FOR FINDING (AND USING) KEYWORDS THAT DRIVE TARGETED TRAFFIC
LIVE SESSION 1 – JUNE 18, 2019 AT NOON ET, 11AM CT, 10AM MT, 9AM PT (YES! REPLAYS WILL BE AVAILABLE.)

To attract potential customers to your listings, you need to know what terms they are using on Amazon to search for products like yours. I will share in this first session.

• My favorite keyword research (KWR) tools—and how you can use them to find search terms that drive relevant, targeted drive targeted traffic to your Amazon listings
• What goes on inside my mind as I’m doing KWR, and how I uncover those elusive keyword “gems” that others don’t find
• How to evaluate your keywords after you find them to decide which ones are winners and which would be better off trashed
• The best ways to use keywords in your copy and format backend search terms

MAKE YOUR PRODUCT THE OBVIOUS CHOICE & BRAINSTORM ENTICING TITLES THAT CAPTURE ATTENTION
LIVE SESSION 2 – JUNE 25, 2019 AT NOON ET, 11AM CT, 10AM MT, 9AM PT (YES! REPLAYS WILL BE AVAILABLE.)

How do you decide which listings to click on when you’re shopping for cupcake liners? In a sea of private-label products that all look the same, you need to make yours stand out. Having a clear understanding of how your product is different and creating an irresistible title are the first things that need to be done. I will show you in this session.

• Why the first 60, 80 and the first 160 characters in your title are so critical
• The multiple places your title is displayed—and how you can manipulate that to your advantage
• How to identify your product’s differentiators and work those into your title
• The #1 mistake most sellers make with their titles (it’s a real sales-killer)

CREATE MOUTHWATERING FEATURE BULLETS & PRODUCT DESCRIPTIONS THAT CLOSE THE SALE
LIVE SESSION 3 – JULY 2, 2019 AT NOON ET, 11AM CT, 10AM MT, 9AM PT (YES! REPLAYS WILL BE AVAILABLE.)

How do they sell? Billions. Are there any dollars of products every year? Highly persuasive sales pitches are what they excel at. The difference between a shopper clicking on the Add to Cart button or clicking out of a listing can be made by mastering this powerful technique in your bullets and product description sections. We will cover in session 3.

• How to quickly get shoppers to envision themselves using (and loving!) your products.
• How to make the biggest benefits of your product immediately clear (so customers purchase right away)
• Using your customers’ own words to craft your listing—so visitors instantly connect with what you’re saying
• Building confidence and eliminating friction that can tank the sales
• Multiple professional techniques for bullet creation

There are differences in how titles, bullets, and descriptions are displayed on mobile devices and how Amazon Mobile impacts how you create titles, bullets, and descriptions. It’s important to understand that 75% of shoppers buy from Amazon using a mobile device.

GAUGING RESULTS: IS IT REALLY WORKING? SIMPLE STEPS TO MULTIPLYING YOUR SALES
LIVE SESSION 4 – JULY 9, 2019 AT NOON ET, 11AM CT, 10AM MT, 9AM PT (YES! REPLAYS WILL BE AVAILABLE.)

When sellers make changes to their listings, they tend to focus on the number of sales they make. Not good. Why? It is not entirely accurate. You can make more sales and lose money. I will show you during this final session.

• An easy way to determine whether the changes you made are actually working
• What to do if your new product listing doesn’t have the impact you want
• 3 simple things you can do to ensure your products keep selling, selling, selling long-term

As a bonus, you will receive…

• Additional information delivered to your inbox each week to help expand your knowledge and skills. These include blog posts, videos, emails, special discounts and other useful content. Read our privacy policy here.

AND THAT’S NOT ALL YOU GET…

CRITIQUES OF ACTUAL AMAZON LISTINGS

The steps applied to real-life listings are what drives the point home. I will review several actual product listings and critique them in the sessions. You will learn how to improve under-performing listings and how to point out exceptional product pages.

PRIVATE FACEBOOK GROUP

There is a brainstorm. ideas, discuss the lessons, ask questions and get feedback from the members of our private Facebook group just for Amazon sellers You will have unlimited access for free.

There is a one-time fee.

• Access to replays of all 4 sessions
• Lifetime access to the private Facebook group
• Specially negotiated discounts on popular Amazon tools/bonuses

How much did you spend on that inventory?

If it sits in Amazon’s warehouses, how much do you lose?

If you apply the strategies to just one product listing, you can easily make back your investment. The returns go on. With your new-found skills, you will keep cranking out titles, bullets, and product descriptions that deliver a steady flow of sales with every new product you add!

We will stay laser-focused on creating compelling titles, bullets and descriptions that convert, discovering high-volume keywords, and testing/tweaking your listings for maximum results. Information about images, pricing strategies, reviews and setting up listings in Seller Central are not included in this training.

WANT TO LEARN HOW TO CREATE
AWESOME TITLES, BULLETS, DESCRIPTIONS & KEYWORD LISTS?

WHAT CLIENTS ARE SAYING ABOUT ME & THE MARKETING WORDS TEAM