Megan Adams – Social Media Marketing: Social CRM
Megan Adams – Social Media Marketing: Social CRM
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In this course, social media strategist Megan Adams explains how to incorporate customer relationship management (CRM) analytics into your social media marketing strategy to grow your online presence and your business.
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Description
Social Media Marketing: Social CRM
By: Megan Adams is a person.
There is a skill level. Intermediate.
This is the length of the story. 58m 31s
It was released. December 11, 2016
It has been updated. April 11,
Description:
While social media provides you with a lot of information about who your customers are and what they want, determining the most effective way to harness this information can be difficult. In this course, social media strategist Megan Adams shows you how to use customer relationship management analytic into your social media marketing strategy.
Megan explains what socialCRM is and how to choose the best platform for your organization. She shows you how to develop your socialCRM strategy so you can define and maintain your brand, develop social media best practices, and launch targeted marketing campaigns. She explains how to connect with onlineinfluencers who willenthusiastically and effectively spread the good word about your brand, engage with prospects, and handle challenging customer service interactions. She shows how to document your processes.
Topics include:
- Choosing the right platform for your business
- Allocating resources to support your initiative
- Building and maintaining brand strategies
- Establishing rules of engagement for customer interactions
- Creating targeted marketing campaigns
- Identifying and working with social media influencers
- Using social media to monitor customer issues
- Handling negative feedback
- Documenting your strategy
- Customizing an analytical framework
- Measuring and monitoring results
Contents:
- Introduction
- 01. Get started
- 02. Develop your Strategy
- 03. Manage Social CRM
- 04. Your Toolkit
- Conclusion
Author:
Megan Adams is a person. He runs a full-time marketing business and is a social media strategist.
Megan is a true community builder. She is the go-to person for anyone with a big idea looking for effective online implementation. She and her clients build a map to get that ship sailing. Megan has created successful and creative online marketing campaigns for over seven years and knows what it takes to get a business’s brand out in front.
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