Module 1: Introduction

Before you start building your own campaign, module 1 is designed to give you the essentials.

• How to use the “Advertiser360 System Model” to develop any profitable online campaign.
• Why most advertisers fail and the two most important things you need to get started.
• Inspiration story of how I got in the game and became successful online in a very short period of time.
• Discover the main sources of traffic generation that the best affiliates and advertisers use to send your offer incredible amounts of traffic like PPC, PPV, SEM, SEO, social media, email marketing, media buying, and offline marketing tactics.
• Discover the difference between an affiliate network and a CPA network and when you should use each one.

An overview of the largest types of campaigns that are doing well online will be covered in this module. It will give you an introduction to the main types of traffic generation to market and an introduction to affiliate and CPA marketing.

Module 2: Analyze

Advertisers use eighteen strategies to help decide and come up with a campaign idea. You will learn how to properly analyze and project your offer’s profitability before you risk a dime on a campaign.

• The ONE single, crucial secret that made me my first million dollars online
• The secrets to setting up your business and web site for almost zero costs
• Before you begin, I will help you understand the most important lingo and terms that are important as an advertiser (i.e. CPM, CPC, ARPU, CLV, etc.)
• You will understand the numbers behind what makes for a successful advertiser like how to calculate your click-thru rate, cost per click, conversion rate, cost per sale, and cost per acquisition
• Discover my secret “Ah-Ha” that is most essential to become an advertiser, it is the single most important thing any successful advertiser must know.
• The exact details of the 3 key factors that every advertiser most focus on in order to be successful
• How to use the 18 proven strategies compiled from over a decade of becoming an advertiser. Strategies to start with practically no money down to advanced tactics that the biggest advertisers have kept secret.
• How to use market research and competitive analysis tools like Compete, Quantcast, Alexa, Spyfu, and KeywordSpy.
• How to utilize tools that will allow you to download thousands of keywords that your competitors have already researched and tested and save you hundreds of hours of keyword compilation.
• How to use a fail-proof profitability software that analyzes your data by simply copy-and-pasting to help determine which market to enter.
• Free download of our custom profitability spreadsheet that does all the work for you. I have spent over 200 hours working with one of the top Excel programmer and analyst to make the most sophisticated and easy-to-use spreadsheets to help determine which market is most profitable. This will save you tens of thousands of wasted dollars getting into the wrong market.

You need to understand the numbers to build your empire. I will show you how to analyze your competition. I will show you how to use the spreadsheets that I use myself to find volume, scale, profitability and research my competitors information. Making sure you have the right business model and entering the right market will save you thousands.

Module 3: Plan

In Module 3, you will create an outline for your campaign, set goals and develop a strategic plan.

• How to utilize the 7 main traits in what to save your business time and money from picking the wrong name.
• How to build your brand and develop your logo.
• How to properly figure out your unique selling position (USP) and the nine qualities every USP should have.
• How to use the three principles in coming up with your tagline.
• How I use these seven qualities for picking any partner and the must-have traits for hiring employees.
• How to use the seven example types of business models given and how to find the right business model for your offer
• How to create S.M.A.R.T. goals and a free tool to utilize mind maps to brainstorm your plan

Picking out a name, building your brand, finding the right business model, and setting tangible goals are some of the things we will be doing in this module. I want you to grow your success in this module by taking the bull by its horns.

Module 4: Setup

The key components in setting up a proper online business include customer support, merchant account processing, and automation. One of your goals is to build an automated system that works smoothly to minimize errors, make you more efficient, and save you time and money. Most of the biggest advertisers use all of the tools and resources that you have access to.

• How to setup your own website and your domain and hosting correctly.
• How to save up to $600 by using my favorite place to go to register my company and why there is an advantage to doing it this way.
• How to use my “virtual office” and “mailbox” strategy to save you thousands each month on renting your own office while still building legitimacy.
• How to setup your merchant processing and a complete listing of my personal contacts of all the best merchant providers to use and which one to stay away from.
• How to protect yourself from getting on The M.A.T.C.H. File (the blacklist of merchant processing).
• How to setup your gateway and index of the best gateways out there.
• How to use the “100-50 Rule” that VISA and MasterCard don’t want you to know to beat the system in merchant processing.
• How to I setup my customer support system to reduce call volume and how I save thousands each month by using this one trick.
• How to pick the right company to outsource your customer support and all my outbound and inbound scripts that I use for my campaigns given away for free.
• How to use one of the latest “IVR Strategy” that every new advertiser is using to reduce call volumes by over 50%.
• How to setup your own in-house system and process an order within seconds and when it’s ready to outsource your fulfillment.
• How to use my fulfillment trick to save up to $3-4 per order on handling and postage.
• How I outsource almost everything for a fraction of the price and the exact sites I use to get graphic designers, programmers, and translators.

Now is the time to start setting up your business. The basics of websites 101 and how to setup your domain and hosting, business entity, merchant account processing, customer support, fulfillment, and tips to finding the right outsourcing talents will be covered in this section.

Module 5: Develop

The principles of persuasion and motivational factors will be learned in Module 5. You will learn how to address the main reasons customers don’t buy. The science behind the highest converting pages on the web will be explained to you.

• Discover how to learn how to write persuasive copy that converts and six principles that always work.
• How I use a “Four Letter Strategy” to create all my landing pages and sales letter.
• How to use to two most important factors in creating your content and as a guideline to increasing your website conversion.
• How to use the “Six Principles of Persuasion” to deliver the highest converting website possible.
• How to use the five most important criteria in selecting your main image and tips to creating the perfect headlines with over 100 examples of the best headlines that convert.
• How to properly communicate your sales message and the most common mistake most people make when writing their copy.
• The 14 most common reasons customers online say no and how to combat each one of them.
• How to increase your customer retention and build a loyal customer base.
• How to generate referrals and the best free tools to use to help make your campaign go viral.
• Discover the most common technical mistakes that happen before launching and how to use our “checklist before a launch” to make your launch successful.

I will show you how to write a sales copy. Targeting your demographic and their likelihood of completing the sales process is aided by every word, picture and color you choose for your site. The highest converting site is the point of this module.

Module 6: Test

You will learn how to setup your campaign in Module 6. You will learn how to split test your offer to increase conversions and grow your campaign to new heights.

• Learn 12 Reasons Why Internet Businesses Fail and How to Not Make Those Same Mistakes
• How to use the “5-Second Rule” in order to help your website conversion.
• The one single most important reason why most advertisers are poor testers.
• How to use free, simple tools to help test your browser and screen resolutions.
• How to use tools to properly track your affiliate and website conversion.
• How to properly A/B split test and utilize multivariate testing.
• How to use the twelve strategies to increase your site’s conversion.
• How to use the three most important areas to optimize your enter campaign.

Constantly testing is important to the best advertisers in this space. Successful advertisers don’t spend a lot of time developing their initial website. As they continue to improve, they will get some metrics to go off of. Along the way, they will change content, headlines, images, colors, and so on. This module will teach you everything you need to know about tracking your site’s conversion and affiliates.

Module 7: Market

In Module 7, you will learn about the top marketing and traffic sources used by affiliates and advertisers. You will learn how to create your own traffic sources and how to use affiliate networks to promote your campaign.

The main sources of traffic on the internet include Pay Per Click, Pay Per View, Search Engine Optimization, Social Media Marketing, Email Marketing, and Media Buying. I will share some of the strategies and tricks used by top affiliates and give a solid overview of each traffic source.

• Discover the insider secrets to hundreds of different traffic sources.
• How to use Pay Per Click traffic to generate traffic and the three main PPC networks and a review of the best 2nd Tier PPC Networks.
• How to use Pay Per View traffic and the tips and tricks to be successful using PPV traffic.
• How to use free traffic sources like SEO to help increase your organic rankings and the free ways to improve your quality score.
• How to use social media marketing to massively increase your traffic to your site and the best strategies to setup your social media campaign.
• How to utilize the power of email marketing and free ways to increase your customer’s long term value.
• How to use media buying to gain incredible amounts of traffic to your site and best ad networks and banner creation techniques.
• How to utilize affiliate and CPA networks to pay no money in marketing expenses and tricks to get affiliates to promote your offer.
• How to take advantage of the number one mistake CPA advertisers make when working with a CPA network and how to protect yourself

Module 8: Protect

The responsibility of protecting your company falls on you as an owner. Many campaigns grow into great profitable organizations only to be brought down by the law, cash flow issues, not realizing they are not profitable, partners splitting up and employees creating legal and productive difficulties.

• You will understand why some of the biggest advertisers fail and how to prevent and protect yourself from making the same mistakes.
• Find out how to properly track and manage your onine campaign
• The six most important ways to grow and protect your campaign.
• How to use the daily profitability spreadsheet to do all the work for you, saving you hours each day in properly analyzing your daily profitability and cash flow.
• How to protect your merchant processing and tricks to keep them up and ways to still get processing if you are TMF’d.
• The five main ways affiliates fraud your campaign and exactly what you can do to protect your business and your campaign.
• How to utilize a fool-proof system of checks and balances so if any technology breaks you can respond to it right away.
• How to protect your company from signing the wrong partners, employees, or suppliers.
• How to properly respond to any FTC, BBB, copyright infringement, or attorney general letters.
• How to protect your brand reputation and keep customers for life and increase your customer’s long term value.
• How to stay on top of your competitors and always stay on top of your game.
• How to protect your campaign from affiliate and CPA networks and the best tricks to keep networks always wanting to run your campaigns.

Many reasons can cause your business to fail. Through this module, I will teach you how to protect what you have built, how to grow your business, and how to stay in the game.

Modules 9 through 13:

I will teach you step-by-step how to build your own campaign. I will show you how to get ready for your campaign, step-by-step.

• How to use the interactive workbook to walk you through the entire pre-launch, launch, and growth stages of ANY campaign online.
• Module 9 is designed precisely when you’re ready to laucnh your own Physical Product . Whether you are going as an e-commerce or want to build your own landing page, this module will help you get there.
• Module 10 is for any Digital Product campaign, whether it is a toolbar, software, or even an e-book or video course.
• Module 11 is made for any Online Service . See how to utilize monetize off your service by ad revenue or buy setting up a successful paid subscription service.
• Module 12 is design for any Offline Service or Business. However you want to use the Internet to generate leads or bring in more sales to your business, this module goes through the entire process.
• Module 13 is for anyone who wants to do their own Rebill/Continuity offer and be a part of the billion dollar industry. It will unveil the entire best-kept secrets in this lucrative business model.

There is a fast Mover bonus. There are two free tickets to my Los Angeles seminar for the first 250 customers.

Two complimentary tickets to my live event will be given to you when you join. You will get to meet some of the biggest online marketers and learn more about killer marketing strategies. There is a chance to meet me and the entire team in July.

There is a bonus for fast Mover. The preferred early bird price is limited to the first 500 customers.

We are giving the first 500 customers a 25% discount off the price of the system because we just launched it a few days ago. That is correct. You can get the entire system for a one-time fee of $1,497 or three easy monthly payments of $524.

I could sell this entire system for $3,997, but you get it at a deep discounted price.

There is a bonus for fast Mover. There is free shipping for a limited time. I won’t do the whole mark up the shipping nonsense. People make more money if they return the product. I am so sure that you will love it, that I will send you all 20 DVDs and workbooks on my dime.

Is it fair enough?

Bonus number four: Daily Report & Analysis Tools are included with the product.

You get access to our sophisticated, yet easy to use tools that will help with projections and analyze your market before you even start.

Bonus number five. The Complete Online Rolodex is included with the product.

Over 500 vendors, resources, tools, manufacturers, merchant processors, call centers, fulfillment centers and other partners help you get started. Hundreds of vendors are included in the course, as well as access to our online community forum, regular updates, and webinars.

It took me over four years to build this one of a kind Rolodex and I was able to sell it for almost $1,000. Advertiser360 members get it for free.

Links inside the files may not work because they are only for reference about what you have in each module.

The video training in the mp4 format is included in each module.

There are 13 modules with the course content, video training and cheatsheets. There are some reports in excel and PDF which are approved by the staff.