why this training.

I am nervous about releasing this training. It has taken us years and millions of dollars of testing and refining to understand what works best when it comes to running successful campaigns.

Why don’t we tell the world our secrets? We should just keep them to ourselves.

There are two reasons.

I want to help more people. We are limited to how many businesses we can help. Some businesses don’t want to work with an agency or there isn’t a great fit, but a training course could be ideal for them.

Businesses want to understand how to make it work for them when it comes to advertising on YouTube. There are some great video trainings and some great advertising courses, but nothing that integrates the video creative and the advertising. I want to share with you the perspective and experience I have gained working in the advertising space of YouTube so that you can get the same results.

I want Viewability to be the home of YouTube advertising. Your results and my reputation are important to me so every aspect of this course has been carefully designed to help you get started in the right way.

why us.

Why should you learn from me?

This training is not based on 1 or 2 successful campaigns. Here at Viewability, we exclusively run YouTube ads for our clients and we have run 1000’s of successful campaigns for international clients in many different industries. Our agency is based on results. Our clients pay us on a cost per lead or sale model. If we didn’t know what we were doing, we’d be out of business. We know what we are doing.

I have a very healthy dose of anxiety about releasing this training because my reputation depends on it. You will know that everything in this course has been meticulously planned out and developed in such a way that you will love the content, find it easy to understand and it will be simple to implement. It took several months to put together a standard that I am happy with. It is my most comprehensive training to date.

what you get.

The training is supported by educational videos and includes access to an exclusive Facebook group. This is to make sure you have everything you need to succeed. We will cover everything in more detail.

Introduction

Understanding the foundations of highly profitable ad campaigns is part of the training. You can be more effective in your video and campaign creation if you know what your customers are looking for.

When you are clear with the strategy, the results will follow.

Research

It is time to find your customers once you have gained clarity on your strategy. We will find out where your customers are going, what they are looking for and how to get in front of them. We are giving you access to our tools that we developed for our agency to speed this whole process up and make your life so much easier.

Video

By this point, you will have a clear strategy and know what your customers want. It’s easy to get right with effective video creation. We will show you how to create high converting YouTube ads without having to be a video production expert.

I will be giving you access to a lot of video examples to give you inspiration.

Setting Up

This is not the normal part. It’s a good idea to link your adwords, tag manager, and ad accounts together. We go through these steps in a nice and slow manner. It is important that you know how and why we take every single step so that you can track what is happening when you run your ads.

Campaign Blueprints

This is where you begin to build your profit driving campaigns. Everything is set up for success, you know who you are getting in front of, and you have crafted the perfect video ads. A lot of mistakes can be made when building out campaigns, so I will guide you through where to start and how to scale. You will be driving traffic, leads, sales and profit very soon.

Bonus

I have had the pleasure of interviewing some of the best marketing minds in the business. You will be able to see how people such as Frank Kern and Russell Brunson are using ads to grow their businesses as well as watch keynote presentations I have given all over the world.

Tools

There are some tasks that can take a long time to complete. Tools have been developed that speed up the process. We made the tools available to you as part of the workshop.