The Secrets of Ecommerce Copywriting—Revealed!

Wordtracker has an e-book. Wordtracker Masterclass: Ecommerce Copywriting is a great way to boost sales and search rankings. You will discover how to.

• Write sizzling website copy that turns more visitors into buyers
• Integrate keywords without overwhelming visitors with content
• Structure your site content from the ground up, step-by-step
• Creating compelling PPC landing pages that convert better than you imagined
• Overcome the challenges some Content Management Systems impose

Does This Sound Like You?

I have a great looking website, but can’t seem to get good rankings.

My sales are less than impressive.

If either of the above sentiments strikes a familiar chord, you’re not alone.

There is a simple reason for these challenges. Since they are light on copy, they are more difficult to rank. If your site is too heavy in content, it can cause some visitors to click away. If you don’t send the right message with your copy, you will fail to engage prospective customers and lose the sale. The game is over.

It’s true that aligning high search engine rankings with favorable conversion rates requires an understanding of both the mechanics and psychology of sales.

Search engines are copy-hungry. They base their rankings on text elements, from your title and description tags to your external and internal links.

There is a lot to consider when writing a copy for an online store. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it How do you balance form and function? How can you make content that pleases the search engines while inspiring your visitors to buy it again and again?

We have the answers to these questions and a lot more. Wordtracker outlines a simple, step-by-step system for writing high-converting content that garners great search engine positioning. Intrigued? For more information, read on!

Introducing a Practical, No-Nonsense Guide to Writing Profitable Ecommerce Content

Wordtracker’s. Wordtracker Masterclass: Ecommerce Copywriting is a great way to boost sales and search rankings. Content-building processes that have been proven time and again to deliver results are what the show shows you how to lay a rock-solid foundation for your website.

Karon Thackston is a web copywriting guru. Wordtracker has a class on Ecommerce copywriting. Using easy-to- follow lessons, assignments and examples, the teacher teaches you sound and highly effective website andseo copywriting strategies.

You will learn.

• Best-practice SEO copywriting techniques that cover keyword research, keyword selection, internal linking, copy development and more.
• How to smoothly integrate keyphrases into your site without bulking up on the content your visitors will read.
• Powerful selling principles that you can easily incorporate into your content to build consumer trust and boost revenues.

Karon shows you how to weave search engine keyphrases into several layers of each page so you can maximize your chances of ranking well and driving hungry buyers to your site.

Here’s a Sneak Peek at What’s Inside the Book

It takes careful preparation and planning to develop the copy for your website. Don’t feel intimidated. The Wordtracker Masterclass is about Ecommerce Copywriting. Karon defines a process that will help you figure it out.

• What pages to include on your website
• How they will be organized (grouped)
• What each page will sell or what information it will provide
• The precise process visitors will take when shopping and checking out

You will be able to see the customer’s path as he/she enters your site from any number of pages and works his/her way through to the final conversion point if you have this information. wireframe plans will help you develop copy for each step of your customers visit.

Karon gives a professional critique so you can see what works and what doesn’t in real life.

According to Jupiter Research, 81% of internet users rely on search engines to find websites. The search engine optimization process depends on the words that are used.

Chapter 2 of the book. Wordtracker has a class on Ecommerce copywriting. The strategy is designed with the help of copywriters. You will learn.

• Search terms that are worth targeting. It is possible that people will type in purple and pink polka dot rubber ducky when looking for children’s bath toys. If only one person a year does so, targeting this keyphrase is unlikely to be a good use of your time and effort.

• There is a competition for phrases you are targeting. Thousands of potential customers shop using the phrase purple and pink polka dot rubber ducky every day. The competition is fierce because other websites found this gem long before you did. The phrase isn’t worth your time.

• There is a list of phrases you want to find. You can use the research tools above to create a list of good prospective terms that can be included in your site copy.

Karon explains how to determine which ones should appear on your home page and which should be included on your product pages after you have compiled your list of relevant keywords. You will learn about the importance of long-tailKeywords and when and how they should be used.

The internet has links. When we are surfing on the internet, we click on links on the search engine results pages to get to the sites that interest us. Once on a website, we click on the links in the navigation bars to get to the pages we want. When we see a referral to another website that catches our attention, we click a link to travel to the next site. Without links, we wouldn’t go anywhere on the web.

From a searcher’s point of view, you can see how vital links are to the entire shopping process. It makes sense that search engines hold links to a high regard. Yes, they do.

Why? Links pathways are also considered copy. They are readable by the search enginespiders. You must carefully select what you use as anchor text throughout your site.

Internal linking (links on our own pages that point to our other pages) is just as important as external links, since most of the instruction we find online deals with external links.

You will discover in Chapter 3.

• In your internal linking text, why are you using keywords?

• There are six primary places where you need to includeKeywords in your links.

• Search engines love your navigation bar.

• How well-written trails can help you find what you’re looking for.

• How and when to include more words in your links.

• The importance of alt tags.

• You can use your site map to boost your rankings.

You can finally start thinking about writing the copy after you have planned your site properly.

It’s not a one-step process to make sales. Banner ads, pay-per-click ads, and organic/free search engine listings are some of the methods you have to use to get a visitor to your site. You have to give a solution to the needs of the customer. You need to offer compelling reasons why visitors should purchase from you, instead of the hundreds or thousands of other sites they have access to.

Building trust and credibility is one of the things you have to do in the buying process. You will be able to make the sale after all of this has taken place.

Whew! A lot of steps. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it Sometimes they happen at the same time. The process can take several days or weeks to complete. Chapter 4 The Wordtracker Masterclass is about Ecommerce Copywriting. Karon helps you write killer copy that moves the user swiftly towards the sale by taking you through every step of the sales process. You will learn.

• When to use graphics and when to use text.

• The DOs and Don’ts of writing title tags, and how to write a great title tag.

• The ideal length for a description tag is important.

• How to make your company stand out.

• How to turn casual browsers into cash-paying customers.

• How to keep product descriptions within the confines of space constraints.

• You will get helpful, quick-reference worksheets that make fast work of developing copy for every section of your website.

It’s better to use manufacturer copy for your product pages than it is to use very similar copy across. All. It may seem like a smart shortcut, but it can compromise your search engine rankings and even send potential customers packing.

Karon reveals the truth about duplicate content and gives you clarity on this very gray area of the internet. You will discover:

• There is a definition of duplicate content.

• People assume that duplicate content is a ranking-killer, but it is not.

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Customers can be hesitant to buy from just any online store because of the many online frauds. Today’s savvy shoppers look for clues that let them know a site is trustworthy and offers quality products.

Karon gives you specific, proven techniques for building trust with your audience and answering the questions that stop customers from buying in Chapter 6.

You will learn how to make your customers feel safe and secure. Happy customers lead to more sales.

Pay per click ads are often used to generate qualified traffic because online stores want to drive traffic to specific products quickly. Many website owners make the mistake of thinking that a regular product page is a good landing page for pay per click. This is not true.

In order to increase conversions and build customer trust, a landing page must have specific attributes. Karon shows you exactly what attributes are in this chapter.

• How to make sure that landing page headlines and content are consistent.

• How to write ads that get more clicks.

• Adding design elements to your landing page will increase your credibility.

• There are tips for cutting your costs.

You will have a ready-made template for successful landing pages once you incorporate the elements Karon recommends.

Cross-selling. There are items related to a product. Up-selling. Suggesting more expensive alternatives is a time-tested merchandising tool. You might think of cross-selling as a retailer’s version of Would you like fries with that?

Customers are smart enough to know that printers need paper and ink. Absolutely they are. Customers rush around making purchases and are very busy. Maybe the ink they use for their current printer won’t fit the new one, even if it’s the same brand. It is1-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-6556 If you sell printers, you should also sell ink and paper.

In the past, marketers have proven that up-selling and cross-selling boost profits. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it An airplane manufacturer stated in a white paper that up-selling brought an additional 15% in annual revenues. One office furniture company claims that cross-sells bumped up their bottom line by over 30%.

Introducing products or services related to the product or service the shopper is buying will give you another way to make more money from your website. There are a number of benefits to cross-selling and up-selling.

• The average order value.

• If a product they are viewing isn’t right, they should look for alternatives.

• Exposure to high-margin items.

• Customer satisfaction can be achieved by suggesting related items.

• Awareness about your product offerings.

In. The Wordtracker Masterclass is about Ecommerce Copywriting. Karon shows you how to sell cross-selling DOs and Don’ts.

• The ideal time to make your up-sell/cross-sell offer
• When cross-selling can actually harm your profitability
• The cross-selling tactics of top online retailers, using real examples
• How to communicate additional value, so your clients know why they must buy – now!

Who is This Book For?

Wordtracker has a class on Ecommerce copywriting. It is aimed at people of all levels of ability and involvement in web design, publishing and marketing, from small businesses building their own ecommerce sites to people who already spend most of their time writing for the web. It is ideal for offline copywriters who need to brush up their skills for digital selling.

Some people will benefit from this book.

• Website owners planning a new site
• Businesses that have a website that simply isn’t attracting much traffic
• Someone looking to start a copywriting career
• Existing (offline) copywriters looking to take their skills online
• Site owners who want to improve conversion rates
• Web designers who want to write better (selling) text
• Anyone with a website, period!

Learn from a Copywriting Master

Karon Thackston is a person. An author. The Wordtracker Masterclass is about Ecommerce Copywriting. She is a master in her field. Karon has written and self-published four books, including the popular Step-by-Step Copywriting Course (5th Edition). She is a featured speaker at several prominentseo conferences on the topics of search engine copywriting, pay per click and ecommerce copywriting.

Karon has used her expertise to help thousands of people grow their online sales and revenue, and now she shares her secrets of the trade with you.

We are not the only ones singing Karon’s praises. Here is what people have said about her books.

I am loving reading your book. Pages 19 and 20 are the best places to look for ideas on new ads. Matt DeYoung is a Landing Page Design Professional.

The book walks the writer through an actual process or method that he/she can use for writing pay per click ads. Karri Flatla, snap! Virtual associates.

I enjoyed your books and finished reading them. The books you wrote had more meat in the subject matter than the books I read. Dale Glaspie is a financial advisor.

I love it! I used your e-book to create my copy. One of the most important and challenging aspects of great web copy was explained in a clear and easy to understand way. Ian McAnerin is at www.mcanerin.com.

Karon gives a step-by-step guide to writing targeted copy as used by the professionals. You will be surprised by what you don’t know. Kate H. is a person.

I wanted to let you know that the course helped me, and that my wife’s website traffic has increased in number of visitors, time on site, referrals and cost per click due to better relevancy. Thanks to the suggestions in your course, the site is in much better shape today. www.suzannecorcoran.net is owned by Skip Jentsch.

It’s as comprehensive as an e-book can be. Don’t let the length scare you. It’s not like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it’s like it Even if you are new to copywriting, this guide is easy to follow. The book helps you quickly grasp key concepts and use them.

• Make a list of all the steps you need to take in your content planning strategy.

• There is a list of critical points to remember.

• You can organize your search terms and develop targeted content for each page of your site.

• Walks you through real websites, showing you where they succeed and where they fail, so you can avoid making the same mistakes.

• actionable steps you can take to dramatically improve the effectiveness of your website content and generate more traffic, sales and revenue for your business