* Mainstream balanced treatment of the latest developments in theory and practice of strategy.* Emphasis on company?s strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities. * Improve student learning outcomes using Connect our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
Preface to Marketing Management 15e by Peter and Donnelly is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging clear and conceptually sound text this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief inexpensive paperback format makes it a perfect fit for instructors who assign cases readings simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
The Fifth Edition of Operations and Supply Chain Management: The Core focuses on the important core concepts in the dynamic field of operations. Just as lava flows from the core of the earth operations and supply chain management is the core of business. Material must flow through supply chain processes to create cash output and input. This new edition has an increased focus on supply chain analytics involving the analysis of data to better solve business problems. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need when they need it and how they need it so that your class time is more engaging and effective.
The best-selling Fundamentals of Corporate Finance (FCF) has three basic themes that are the central focus of the book: 1) An emphasis on intuition?the authors separate and explain the principles at work on a common sense intuitive level before launching into any specifics. 2) A unified valuation approach?net present value (NPV) is treated as the basic concept underlying corporate finance. 3) A managerial focus?the authors emphasize the role of the financial manager as decision maker and they stress the need for managerial input and judgment.The Twelfth Edition continues the tradition of excellence that has earned Fundamentals of Corporate Finance its status as market leader. McGraw-Hill?s adaptive learning component LearnSmart provides assignable modules that help students master chapter core concepts and come to class more prepared. In addition resources within Connect help students solve financial problems and apply what they?ve learned. Ross Fundamentals? intuitive approach managerial focus and strong end-of-chapter content combine with a complete digital solution to help your students achieve higher outcomes in the course.
Students are often overwhelmed by the amount of information presented in the introductory financial accounting course while instructors often want their students to better grasp ?the big picture.? Fundamentals of Financial Accounting Concepts delivers a unique approach to building accounting skills while maintaining a more traditional use of debits and credits. Through this method the authors drive students? curiosity and inspire them to ask the ?why? questions that get at the heart of how Accounting works. By teaching foundational accounting concepts in a logical sequence the Edmonds author team shifts the focus from memorizing procedures to the development of real-world thinking patterns. Author Chris Edmonds has also created a highly popular and widely used series of video lectures which engage students by clearly and charismatically going over each learning objective in a conversational style. These videos help reinforce important lessons and are always available for review. Through use of the financial statements model and transactional analysis students quickly see how any given business event affects the financial statements. By having this ?big picture? mentality students can tie any single transaction back to the impact on the overall business. Between the straightforward writing popular video lectures and unique coverage approach Fundamentals of Financial Accounting Concepts enables students to fully comprehend the material presented as future decision-makers.
Now in a fully updated new edition, this textbook introduces readers to the power and politics of sport organizations. It explores the managerial activities essential to good governance and policy development, and looks at the structure and functions of individual organizations within the larger context of the global sport industry. Reflecting the latest industry changes, it draws on a fresh selection of real-world examples to demonstrate the types of dilemmas that sport managers face every day. Professional administrators from a wide variety of sport organizations also offer their insights, giving readers a glimpse into the real concerns of sport professionals and the impact of governance and policy on their jobs. Exploring current topics, such as sport and human rights, refugees, social media, and the evolution of eSports, this practical and accessible textbook helps readers to see the big picture of the contemporary sport industry and find their place in it as future sport managers.Complemented by a new companion website full of useful ancillary materials, this is an essential resource for all sport management students and instructors.
Research Methods in Physical Activity, Seventh Edition, systematically guides students through the research process, introducing methods and tools specifically for kinesiology and exercise science disciplines, including the subdisciplines of physical therapy, rehabilitation, and occupational therapy. The seventh edition leads students and novice researchers to research competency with the distinctive humor that has become a trademark of this internationally recognized text. This text provides step-by-step information for every aspect of the research process, from identifying and devising research questions to analyzing data and compiling results for presentation. Methods for qualitative, quantitative, and mixed-methods research approaches are addressed, and real-world research questions?including historical, experimental, epidemiological, and philosophical?are presented by scholarly contributors who give suggestions for approaches to follow. Photos, anecdotes, and humorous stories are used throughout the text to put students at ease and emphasize key points through practical applications. Enhancements to the seventh edition include the following: ? Updated information and techniques for electronic searches to ensure students use best research practices ? New information on meta-analysis and the benefits of journal-style writing that teach readers to evaluate and prepare data for scholarly journals and publication ? Special attention to ethical issues to help readers understand the regulations involved in using human and animal subjects ? New information on logistic regression that aids in the understanding of complex ideas ? Further explanation of qualitative and mixed-methods research approaches, in addition to quantitative approaches, to ensure readers use the most appropriate methodology for their research The content of the seventh edition maintains and expands upon the logical content progression that has made Research Methods in Physical Activity the leading text in the field. Part I presents an overview of the research process, including problem development, preparation of the research plan, and understanding ethical issues in research and writing. Part II introduces statistical and measurement issues in research, and part III presents various types of or approaches to research and methodology from expert researchers in the field. Part IV includes a writing guide for result findings and details how to develop and organize research papers and presentations. Statistical tables and guides are available in the appendix. To aid instructors, Research Methods in Physical Activity, Seventh Edition, includes a suite of ancillary materials featuring an instructor guide, test package, an extra data set for instructors who wish to create specialized learning activities, and presentation package plus image bank. Research Methods in Physical Activity, Seventh Edition, instills in students the confidence to devise, collect, analyze, and present their research in a competent manner by systematically guiding them through the research process. It is an essential text for all emerging researchers in physical activity.
