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Daniel Levis – Effortless Influence-How to Master the Art of The Sales Story

How to Master the Art of The Sales Story was written by Daniel Levis. The course title suggests that it is about telling great sales stories that will get the attention of your target audience and lead to a purchase.

Secrets for keeping your ideal prospects engaged and interested in you and your products and services will be discovered.

You will learn to tell stories that make people feel safe and secure and enthusiastic about handing you their hard earned money in exchange for the value you bring them.

It is the ultimate marketing resource for selling to people without them feeling like they are being sold, resulting in increased conversion, higher margins, and dramatically enhanced lifetime customer value.

In module 1, you will get the complete lowdown on 7 powerful story formats, how and why to use them, and how to leverage them to capture the attention and interest of your target audience.

They can give your sales arguments a fair hearing if you melt their irrational fears.

They think they came up with the ideas themselves.

Secrets of guided imagery that give your prospects time travelling powers and the ability to visit their future lives, with you as their guide…

You can help your prospects see realities that were invisible to them before, and feel new sensations that will allow them to take actions that were previously impossible.

You can short-circuit skepticism and cynicism by bringing your prospects back to their childhoods. There was a time when thought processes were pure emotion.

How to disarm the defensive stockade people put up against persuasion by weaving the facts, features, and benefits of your offerings into the innocent fabric of story.

How to use this amazing phenomenon to make your marketing infinitely more productive, and why the unconscious mind can’t tell the difference between a real and an imagined experience.

A simple trick that allows your sales argument to easily find a new home in the prospect’s belief system is called Zero Resistance Selling. See Page 6.

The cloaking of complex or unfamiliar ideas in easily understood stories gives your prospects the confidence and assurance to move ahead. Page 9

A good origin story can cement your credibility as a seller and bonds you to your target audience like crazy glue. You can virtually immunize your business against discount happy competition by connecting with your customers on a deep and enduring level. Page 10

Dramatic reversal can be used to make your sales pitch more believable. Page 18

The secret story ingredient shifts your prospect’s mindset from passive wishing to active willing. Gets them to deposit their hard earned money quickly. Page 20

Four magical little Trojan Horse phrases instantly put your prospects at ease and allow you to tip-toe past their exterior defenses. Page 21

Your prospects will accept your sales arguments without giving them a second thought. Page 22

It’s a common mistake that kills sales and reduces readership. Page 23

There is a way to sell prevention. The $297 preventative is crazy with no sales letter. A simple story-driven email goes straight to an order form to make a sale. Page 24

The power of parables. How to use little teaching tales to make a lot of money. Page 28

How to use stories to maintain the perceived value of a discounted item. Page 31

How to use morbid curiosity to get people to open your emails. Page 32

The ad campaign that ran for decades was spawned by a Greek fable.

How to choose a narrative point-of-view for a sales story. A weird, science-fiction-like technique is proven to boost response when you need a great story to tell but can’t find one. Page 36

How to make money by reviving the dead and putting them to work. Historical figures are great for your sales stories. Words can be put in their mouths. They should be made to do cool things. They should include purchasing criteria in their actions. Page 37

If you want people to click a link, you have to put in three key ingredients. Your story will bomb if you miss any of the key ingredients. Page 39

You can use a news story or entertainment item from the popular media to amplify your sales message. Page 40.

It’s unusual to use pre-supposition in your sales stories. Page 41

Most people find three things to put in your sales stories impossible to ignore. The survival and self-preservation imperatives dwell in the reptilian part of our brains. Page 42

A simple story trick reduces the burden of decision. You will make more sales if you do this. I guarantee it. Page 44

Story Transposition shows how to create captivating stories that capture people’s attention and influence their behavior. The best way to create sales-inducing stories. Page 48

There is a way to create a killer case study. Most case studies don’t do much to increase sales. There are 12 interview questions that can be used to extract amazing success stories. There is a page on Page 49.

All of the essential elements that go into creating effective origin stories that allow you to sell at consistently higher margin than your competitors are covered in module 2.

The story structure of the 12 stages of the hero’s journey makes sense to all human beings. A proven way to get your prospect to pay attention is to amplify desire and install powerful buying motives. Page 53

There is a difference between story structure and content. Page 55

The hero’s journey can form the fabric of a seductive mythology you build around yourself, your product, and your business over the course of months or even years. Page 59

How to convey credibility through accomplishment without a hint of braggadocio or boastfulness. It is more effective than the tired phrase, I’m not telling you this to impress you, but rather to impress upon you. Page 61

Product descriptions and explanations should include drama, intrigue and entertainment value. It’s effective in b2b markets. Page 64

A logical rationale for purchasing your product inside of a story can spike your sales conversion overnight. Page 65

The Russian Doll Secret: How to use nested narrative to subtly implant buying conclusions in your prospect’s minds that have them reflexively clicking the order button to complete a purchase. Page 69

You want to sell objects that your prospect is fond of. There is a page on this page.

Six proven ways to create connection, forcing your prospects to mentally project themselves into your sales story. Page 72

How to reveal character flaws and vulnerabilities and turn them into character assets that build trust and affinity with your target market. Page 74

It is possible to create incredibly deep rapport and attraction by stimulating your prospect’s sympathetic nervous system. Sales resistance and purchase hesitation are almost instantly dissolved. Page 75

The back door is a way to create character fascination. This unusual technique leads to a close relationship with your target prospects. Page 76

The secret ingredient to put in your sales stories is the one that sows the seeds of emotion and stirs even your most careful and deliberate prospects to action. Page 76

Sales shoot for the moon when prospects associate their marketing with a sense of being part of something larger than themselves. It is possible to create an addictive feeling of belonging within your target market. Page 77

There are internal demons that stand between your prospects willingness to pursue their biggest dreams and you and a reliable stream of repeat sales. There is a page on this page.

The Stimulus and Response Principle can be used to transform stories that feel lifeless, unsatisfying processions of events into exciting cavalcades of excitement. Page 80

A counterintuitive story strategy lets you quickly assume the mantle of authority, compelling your prospects to accept you as a trusted advisor and subject matter expert. There is a page on Page 90.

Four different types of mentor stories allow you to establish credibility for yourself as a seller. There is a page on Page 94.

How to hit at the heart of your prospect’s most deep-seated, close-to-the-bone emotions without seeming obvious. Page 96

The number one determining factor is the difference between sales stories that grab your prospects, turn them upside down, and leave them cold as dead fish. Page 97

The four step mental process leads to action. If you don’t get them in the right order, your sales story is dead in the water. Page 98)

How to alter the chemical makeup of your prospect’s physiology… stepping up or stepping down the brain’s activity level… creating sensation in the body… altering involuntary movements, gestures, and facial expression… and ultimately, impacting the will to act. There is a page on this page.

There is a difference between innate and learned emotions. Which emotion sways people the most? You can find out on page 100.

A complete model of the human emotions… their biological function… how and when to use them in your sales stories. There are 67 different emotions explained. There is a page on Page 102.

Powerful storytelling techniques that crowd out awareness of time and space, locking potential buyers to your sales message like an invisible tractor beam, are how to use curiosity, anticipation, surprise, suspense and intrigue to transfix your prospect’s attention. There is a page on this page.

Why hard loops don’t work in direct response selling and what to do to create stunning increases in response. Page 114

Soft loops can be used to deepen attention. It guarantees that your sales message gets read when you do this right. Page 116

The pleasure/pain quadrant is a simple strategy for aligning the motivations of your story hero with those of your target prospects. (Page 118)

There are four different types of humor. The techniques loosen purchase resistance and lubricate the buying process without detracting from the seriousness of your sales message. Page 121

Your prospects want to identify with compelling characters. People buy when they think doing so makes them look better. This effect can be created by showing a similar development in a character they care about. Page 126

The characterization of your main character can be used to differentiate your products and services. Ten times more profitable than mere functional advantage, this is the ultimate secret to selling at premium prices and with superior profit margins. Page 127

The 16 irreducible values that motivate your prospect’s actions… and how to subtly communicate them through story to unleash a wave of increased conversion and response. Page 131

The keys to motivating each type are included in the classic character Archetypes. Page 135

Five different ways to reveal character and awaken even the most unconscious fears of your target prospects. The lethal combination strike jerks even the most shell-shocked and reluctant would-be buyers out of their comfort zone and into your pitch. There is a page on Page 191.

There are ten themes that are proven to attract attention, arouse interest, and stir your prospect’s blood toward a purchase. Hit rates will soar if you use these proven story templates. There is a page on Page 196.

In module 3, I am tying it all together for you with a series of fill-in-the-blanks and do-this-do-that templates that will make writing persuasive order-getting sales stories much easier.

You will watch as I explain how I have been able to cut my writing time in half.

The questions for the main character. There is a page on Page 227.

The answer to the pleasure/pain question is yes. Page 229

The values are irreducible. There is a page on Page 232.

The character is asked to answer a series of questions. There is a page on Page 233.

The answer is the antagonist. There is a page on Page 233.

There is a mentor worksheet. There is a page on Page 234.

There is a sub-text worksheet. There is a page on this page.

The template for the hero’s journey. Page 242.

You will see how I created a recent promotion. You will experience the magic as these sheets and templates become the kind of hard-hitting sales copy that makes millions.

The process of story creation is laid bare so you can quickly model it.

There are six different ways to create a powerful story. Page 236.

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There are tricks that bend the perception of time, so that your prospects can experience the pleasure of ownership. There is a page on this.

There are five amazing creativity exercises. Page 249.

And a lot more!

I have been documenting my proven story selling processes for over 9 months. The three modules are the result. There are 262 pages of text, eight and half hours of audio, and 59 exhibits.

They give you the most comprehensive, complete and concise encyclopedia known to man, a veritable Bible of story-based persuasion.

I believe they will help you to create the kind of heroic customer identifications experience proves are the secret to enhanced sales conversion… impervious-to-competition profit margins… and the enduring goodwill and patronage of your best buyers.

The days of being able to win the battle for consumer mindshare on price, quality or convenience are over.Competitiveness in these areas is no longer a key factor in your success.

Products and services that allow people to tell better stories, to themselves, and to the people around them are what people secretly want.

I used to work with Jimmy Ray Carl in corporate sales. Personal and emotional reasons were first and practical reasons second when making decisions. People wanted to tell a story to their superiors, to their peers, to their spouses and children, and to frame them in a heroic light.

It was seen in sales made over the internet. The functional features and advantages of a product did not sell as well as the drama they represented. This trend will only get worse.

If you want to avoid getting sucked into the suicidal price chopping games we’re seeing spread like bad weeds all over the Internet right now, it’s time you got serious about building your story selling chops.

Think about your buying experience. Take a look at the purchases you made earlier in your life. It was a story you told yourself if it wasn’t the story you read in the sales copy that got you to buy.

The story should be left to chance.

When you can easily and easily create stunning conversion numbers for all of your products and services, how will your life change for the better? Imagine the rewards your clients will shower you with when you create that magic for them.

My family and I have been given the freedom to come and go as we please.

They have given us peace of mind that our income is safe and secure no matter what happens to the economy. I enjoy sharing this life changing knowledge with you because it gives me a deep sense of satisfaction.

If you follow my lead, you will be able to sell with stories with this new course.