Julia McCoy – The Practical Content Strategy & Marketing
Julia McCoy – The Practical Content Strategy & Marketing
Julia McCoy – The Practical Content Strategy & Marketing
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Description
For entrepreneurs, agencies and freelancers who want to optimize BOTH their time AND tools to only create content that converts
Are you? TIRED. A lot of reading. For marketing advice. ?
Maybe you want to stop trying to implement all of the tips and tricks.
Do you feel burned out? Is 888-282-0476 888-282-0476 888-282-0476 when it doesn’t work?
You are not alone.
Content marketers and strategists deal with a lot of struggles.
- You find content creation, planning and publishing difficult.
- You draw a blank when it comes to writing on topics that will reach your audience and offer them REAL VALUE.
- You don’t know how to target your ideal audience and get in their head so you can create for them .
- You are missing some part of how to do the “SEO” part of content marketing. Do you really know how to research for high-ROI keywords?
- You’re confused about which tools to use, and how to use them.
- You aren’t sure how to build a brand “content strategy” from start to finish that the boss or your client will approve.
Is it time for you? Stop focusing on things that didn’t work. Do you want to boost your bottom line when it comes to content marketing?
And speed all up. Is there any strategies that actually work?
If that makes you respond with an emphatic YES, then The Practical Content Strategy & Marketing Course is definitely for you.
This isn’t your typical course.
This isn’t just about reading a book to get a certificate and a pat on the back.
There is an actionable program inside. Specific steps are outlined.
There are steps to follow and learn from.
There are steps you can take to teach you wildly profitable content marketing and strategy skills.
You will thrive if you have the skills.
To earn respect from your boss, or even more clients, is one of the skills you can take to the bank.
Build a Brand Content Strategy from the Ground Up as You Learn the Skills That Matter in Content Marketing
You will complete a Brand Strategy Exercise when you learn each progressive skill inside each module.
You will have exclusive access to our private student community with on-call access to Julia and her team as you advance, getting the full advantage of our inside knowledge and professional guidance as you acquire each new skill.
By the time you complete the course, you will have a completed brand content strategy. As you go through the course, you can either use it in your portfolio or create a strategy to enhance your brand.
Get Julia McCoy – The Practical Content Strategy & Marketing on nextskillup.com right now!
In just six weeks, here’s the action you’ll take:
Week 1 – Introduction & Module 1: Get Set on Fundamentals
- Get walked through the basics: industry definitions, how to set goals for industry success, an intro to the landscape and structure of content marketing today.
- Next, learn how to identify what makes you DIFFERENT (or your client, if you’re setting up their strategy) from everyone else with a Content Differentiation Factor, complete with hands-on exercises where you’re actually learning all the steps.
- Define your online topic area and how to come up with topic cores that your audience will CRAVE.
- Get clear with content ROI expectations, and see high-ROI content in action.
Brand strategy exercises and templates are included in the modules. You can get through both modules if you only spend 10 minutes a day.
Week 2 – Module 2: Bridge the Audience & Sales Gap
- Identify and create audience personas for any target audience.
- Learn from hands-on video exercises how to build surveys to get real-time, valuable data about an audience you’re serving (and incentive for higher response rates).
- Learn how to use Facebook Audience Insights to build new audience data.
- Map your persona to the stages of awareness in the sales cycle, and learn HOW and WHY to create content that SOLVES PROBLEMS at the specific stage they’re in.
- Know how to utilize a sales team to nurture leads to get the information that will help you create valuable, profitable content.
- Learn how to create a brand content style guidebook that can direct content creation for ANY brand.
- Get an overview of the best email marketing tools and how to use them.
You can grow your confidence. PDF, cheat sheets, and video lessons are included.
Week 3 – Module 3: Know Your SEO
- Learn about defining your goals for inbound ranking and overall content success.
- Explore Google’s standards for content – find out why organic search is far higher ROI and more valuable to today’s search audience than paid PPC.
- Reveal the biggest mistakes in keyword research that you must avoid.
- Know how to conduct effective, in-depth keyword research, using the top industry tools. Plus learn why and how to choose an SEO tool to track ranking and ongoing positions.
- Watch as I demonstrate proven methods on how I find a MONTH of SEO content for my agency that ranks without question!
- Watch guest speaker Ryan West from SEMrush show you how to find a great keyword, and pull live brand keyword reports.
- Get in-depth guidance on all aspects of SEO keyword research, including geo-targeted location content.
- Learn how to check for important ranking factors and be able to immediately identify opportunities for low-hanging SEO content you can easily create for any client.
Strengthen your understanding. PDF, cheat sheets, guest expert lesson, and video lessons are included.
Week 4 – Module 4: Build Online Authority
- Get to know what strong online content looks like.
- Learn all the nuances of how to build content that ranks high in search results for YEARS and how to maintain this authority over time.
- Skip all the strategies that DON’T work: in this week, we’ll cover only the keys of what DOES work when it comes to building true authoritative online content.
- Learn about the core content commitments and how to define them.
- Discover why one of the content commitments we discuss matters more than anything, and learn how to leverage that for long-term gain.
- Understand the importance of content structure, internal and external linking.
- Get confident with social media and how to combine the right social media platforms with the right brand (for clients you work with or your business).
- Get to know the benefits and methods of profitable guest blogging.
- Learn from Guest Expert Dan Levy of Unbounce as he shares secrets on how they built authority solely through blogging.
- Learn from Guest Expert Michele Linn of Content Marketing Institute as she explains how to lay the groundwork for business blogging.
Go up a level. PDF, cheat sheets, guest expert lesson, and video lessons are included.
Week 5 – Module 5: Create Content that Works
- Never get stuck for content ideas AGAIN with an outlined, physical content creation process complete with repeatable steps.
- Learn how to pull strong brand awareness topics for any brand.
- Use techniques from a web crawl to find questions readers are asking online that you can create content for.
- Get proficient on professional industry tools such as BuzzSumo and Hawkeye to identify trends in ANY industry to write about! These also make killer guest blog posts that editors will DIE for.
- Get to know buyer-focused content, and how to create content and find topics that match the stages your customer is in.
- Learn how to create content that fits both SEO purposes and brand awareness.
- Know the ins and outs of SEO content optimization! See live demos of content structured for success.
- See the anatomy of web pages vs. blog pages, and learn how to create content that ranks consistently.
- Learn about 10x content, what that truly means, and how to go above and beyond in your content for your reader.
- Become an expert at guest blogging! Learn how to get on the publications you want, how to pitch editors, and send in irresistible topics and content pieces.
- Learn how to optimize your content for conversions, and how to add “list building” to your content creation.
- Guest expert Steve Rayson shares how to build strong headlines and discover hot topics.
Real gains can be made with this. Cheat sheets, PDFs, and video lessons are available.
Week 6 – Module 6: Budget, Promote & Maintain
- Learn from Guest Expert Sujan Patel as he kicks off the final week with a lesson on how to promote your content to draw more eyeballs on it.
- Learn about social media post structure and how exactly to optimize your post performance for maximum brand exposure.
- Study the intricate workings of effective email marketing, best practices for writing, scheduling and sending emails to your list.
- Learn about setting a budget for content marketing and how to set realistic expectations for your clients.
- Streamline your hiring process to know how to recruit professional, reliable talent to your writing team to support your content creation.
- Ugly editorial calendars, begone. Find out the easiest tool EVER that’ll become your new secret weapon!
- Learn how to update your content for ongoing success (and why old content is your MONEY content).
- Know how to track and immediately see/report on content rankings to clients.
- Know how to set up a content plan for your clients.
- Learn from Guest speaker Dan Levy as he shares insights on the cost and return of 10x blogging.
- Learn from Guest speaker Shani Taylor’s tutorial on creating an advanced editorial calendar.
- Learn from Guest speaker Ryan West of SEMrush as he teaches you how to track your rankings and research competitor rankings.
- Lock in professional knowledge with PDFs, cheat sheets, guest expert lesson, Brand Strategy Exercise, and video lessons.
What You Get
- The Practical Content Strategy & Marketing 6-Week Implementation Course (Lifetime Access) (Worth $3,997)
- Access To a Private Mastermind/Community Of Others Doing This (Lifetime Access) ($1,997 Value)
- 1:1 Mentorship and Help from Julia McCoy ($499 value)
Get Julia McCoy – The Practical Content Strategy & Marketing right now!
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Delivery Method
Julia McCoy – The Practical Content Strategy & Marketing
Price: $997
Sale Page: https://contentstrategycourse.com/content-strategy-marketing-course/
Archive: http://archive.is/6Zvao
Get Julia McCoy – The Practical Content Strategy & Marketing right now!
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