The Definitive Guide to Successful Link Building

Wordtracker has an e-book. How to Use Links to Explode Your Traffic, Response, and Revenue is in The Definitive Guide to Successful Link Building. You will learn: by Ken McGaffin and Mark Nunney.

• Why the ‘old way’ of building links is dead and gone
• What Google’s Penguin update really means for link building
• How you can find an almost unlimited supply of high quality link prospects
• What types of content attract links and how you can create it
• How to make your link pitches irresistible to prospects

Quality Links Will Ensure Your Site Reaches Its Full Potential

Without other sites linking to yours, your content won’t be noticed or seen by anyone. The old link building techniques are no longer relevant. You have to be twice as smart as your competitors.

We put a lot of detail into it. There is a guide to successful link building. Anyone can build links and attract traffic. Make more sales. From their website.

Link building helps bring your site into the digital spotlight, so that it attracts visitors, tells your story and sells your products and services. For sure, it is. Most effective marketing strategies. Multiple benefits will repay your investment many times over. The benefits include:

• Boosting your rankings for important keyword niches
• Bringing direct visitors, already primed to buy from you
• Establishing your position as a market leader
• Transforming your site into a veritable link magnet
• Connecting you with the people who matter in your industry

It’s time to get serious about link building. Here is why.

A major change to its search algorithm was introduced in March of 2012 The Penguin is updated. One in a series of updates designed to bring better quality sites to the top of its rankings.

The Penguin update penalizes sites with low quality link building campaigns. Some sites with lots of links from online directories have suffered a drop in rankings.

The good news is that it leaves the door open for legitimate websites to come out on top. That is if you have a link building strategy that is Penguin friendly.

• Providing relevant, quality content — so that your site engages your customers
• Getting social with customers and experts — so you create and foster active communities around your site
• Generating natural links from authority sites — required to dominate your market
• Harnessing online PR for free publicity and links — so your site is regularly featured in news and feature articles
• Optimizing internal links — so that visitors and search engines find your most important pages
• Winning links without even asking — time and time again
• Organizing all your link building activities — so you get maximum return for all your efforts

We share everything you need to know to plan and execute a link building strategy that propels your site to the top of the search results and keeps it there. For years to come, that means more traffic, more customers and more revenue for your business.

Learn from Link Building Authorities

Ken McGaffin is a link building consultant and online marketing expert as well as the brains behind linkingmatters.com, the quintessential web resource for link building. Mark Nunney is the head of search engine marketing at Yard Digital, a UK-based digital agency.

Some of the world’s leading companies have been helped by Ken and Mark. They have 20 years of experience in building links. In There is a guide to successful link building. You will learn from their mistakes as well as their successes.

What’s Inside the Book?

Ken and Mark reveal the latest link building best practices and organize them into a clear-cut and manageable process in this value-laden book. You will learn how to create a linking strategy that can be used in your daily work.

The book is easy to read.

Part 1: Introduction to the Principles of Link Building

Before you embark on the exciting process of link building, you need to know some basic principles. The path to solid, sustainable, and predictable results will be much easier if you let these guide your link building.

Here is what is covered in this part of the book.

Link building and search engine Optimisation. In this chapter, we cover the basics of search engine optimization, including how to find the right keywords to target and how to maximize web pages for them. We look at the importance of links and how you can influence and control the anchor text of websites that link to you.

There is a link to a website. We highlight what really matters to search engines in this chapter. You will know which links to focus on and how to get the most benefit from them.

A quality link is what it is. Some links are better than others. Some will bring a lot of traffic and some will bring a lot of search engine benefit. There are different types of quality links that you should include in your campaign.

You can get juicy links without having to ask. Is it possible to get links without asking? Yes! Any link building campaign should include getting links without requesting them. We explain how to build this kind of link.

Change your link building mindset. Link requests, swap links, and submission to directories were all part of good link building back in the day. Those days are over. You have to invest time in networking, carefully researching link prospects, establishing your own credibility and building relationships with people who can give you the links that matter.

Why you belong in online communities. Thousands of online communities are made up of thousands of e-commerce sites, forums, trade magazines, general and specialist news sites, social media sites, experts, commentators, and many others. Establish your website in the communities relevant to your business if you want your business to thrive online.

The new search engine. Although the use of keywords on website pages and in the anchor text of inbound links is still important, changes in how search engines work have created a newseo in which branding, visitor behavior and social engagement (comments, mentions, sharing and links) all play an increasingly important role.

The paid links scoop. It can be tempting to use paid links as an alternative to link building. You must be careful. If and when paid links are appropriate is revealed in this section.

Who should be in charge of your link building? Should you charge an external agency for your link building task or do it in-house? No matter which avenue you choose, learn the advantages and disadvantages of both and what you need to know to make the process go smoothly.

What to measure. It’s important to measure the success of your link building campaigns to get the results you want. The most important metrics for monitoring and reporting on your campaigns are examined in this section.

Part 2: Introduction to the process of link building

It is time to get our hands dirty and get into the process of actually building links after you have a full understanding of the principles of link building. This part of the book shows you how to get the kind of links that boost search engine rankings. We show you step-by-step how to execute the seven stages of the process.

1. Know your goals. It is important to understand a site’s business objectives and develop a link building strategy to support them. If you don’t know what those objectives are, seek out someone who can help. We will give you the questions you need to ask.

2. A way to build trust is quick wins. If your clients have had problems in the past, they expect results from you. It is possible to win their trust and build your relationship by finding quick link building wins. The actions needed to make them happen are listed.

3. The key ingredient is content. If you want to be successful, you need to invest a lot of time in content if you want to get links. You will learn all the elements of the content in this section.

4. You should nail down your targets. In this chapter, you will learn how to find and prioritize as many quality link prospects as you can, in as many relevant market segments.

5. Those relationships are built through networking. Building relationships with people behind your link prospects is part of this stage of link building. We show you how to approach networking in a way that makes your top prospects more likely to link to your content.

6. Making a compelling pitch is promoting. In building links, you need to communicate a consistent message about your brand and deliver an ongoing communication that will ultimately seal the deal. In this chapter, we show how you can build a coordinated approach across multiple channels to create synergy.

7. There is a report, a debrief, and a repeat. It is important to choose and set your metrics before you start link building campaigns. You have to monitor them carefully for both success and failure and adjust or abandon strategies that aren’t delivering results. Each task is outlined in bold detail in this section.

Part 3: Real-Life Case Studies

We interviewed droves of business owners and consultants about their link building successes and failures. We worked up six of the most captivating stories we came across to give you some inspiration and help you learn from their experience. Links to exclusive case study videos featuring business people and experts who have built high-impact link building strategies using our teachings can be found in this portion of the book.

Here’s What’s New in the 2012/13 Edition

• Over 386 pages (yes – it’s three times as long!)
• A 62-point link building checklist you can print out and pin to your wall for easy reference
• 6 in-depth case studies that show how real-life companies have successfully built links (and reaped the business rewards)
• Link request templates for different types of prospects
• Hundreds of screenshots and examples that can be applied to your own site

This book will teach you how to be a better person. A link building a ninja. .

You will learn how to make more money from the search engines. You will learn how to engage directly with potential customers and build a presence in online communities where they spend time.

It is possible for anyone to learn how to build links effectively.

If you have a story to tell… If you have passion for what you do. If you are curious about what makes people tick. If you listen to what your customers have to say. If you can build relationships. You have everything you need to be a great link builder.

Link building is about marketing, communication, and relationships. Many business people already have a lot of skills. .

You will surely succeed if you apply those marketing skills strategically. The book shows you how to create fantastic content, identify a virtually endless stream of link prospects, approach quality sites and win quality links, and promote your website to those who are interested in what you are selling. No more wasted time.

Who is this Book for?

That’s right. How to Use Links to Explode Your Traffic, Response, and Revenue is contained in The Definitive Guide to Successful Link Building. It is designed for people with all levels of ability and involvement in website design, publishing and marketing, from small business owners to in-house web development teams. Some people will benefit from the book.

• Businesses of all sizes – who want to build an internal team that can grab as much free organic traffic as they can
• Search engine marketers – working alone or in teams – who need an easy-to-follow roadmap for creating the quality content that’s required for successful link building
• Agency staff who need to deliver a consistent stream of high quality links to their clients (and need to train staff to do it)
• Website designers and developers who want to add link building services to their portfolio
• Website editors who want to establish their site as an authority by attracting relevant links from authority sites
• Corporate communications managers who must deliver online communications objectives, reaching out to bloggers and relevant journalists
• Government agencies and nonprofit organizations that need to publish information effectively, influence opinions and gain support from online audiences

Get an SEO Edge – Take Action Today

It is time to whip your link building knowledge into shape. The wind has been knocked out of sites with low-quality links because of the Penguin update.

The marketers who turn their backs on this key opportunity are destined to repeat the same mistakes again and again. It will propel websites into a new realm of profitability.

Which group do you want to be in?

Get Download Ken McGaffin and Mark Nunney – The Definitive Guide to Successful Link Building (2012/13 Edition) at nextskillup.com today!

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