Martin Shervington – Intermediate Google Adwords
Martin Shervington – Intermediate Google Adwords
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Intermediate Google AdWords provides loads of new hints and tips on how to run your account and maximize conversions—whether you’re running ads directly on Google, connecting to a local audience, or remarketing to people who’ve already visited your site…
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Description
Intermediate Google Adwords
By: The man is Martin Shervington.
This is the length of the story. 1h 21m
It was released. June 13, 2016
Description:
Take your campaigns to the next level. You can get more value for your ad spend by going deeper into AdWords settings. There are lots of new hints and tips on how to run your account and maximize conversions, whether you’re running ads directly on Google, connecting to a local audience, or remarketing to people who’ve already visited your site. Learn how to use advanced settings to find betterKeywords, find better campaigns, identify trending topics, test landing pages, create dynamic ads, and much more. The author recaps terms such as impressions, CTR, Quality Score, and CPA so you can refresh your knowledge while you learn new techniques.
Topics include:
- Using advanced settings in the Keyword Planner
- Setting up conversions and campaign optimization
- Using Google Trends
- Setting up A/B testing on landing pages
- Setting up target CPA bidding
- Using AdWords dynamic ads
- Adding sitelinks
- Tracking and editing ads
- Checking out opportunities
- Reporting on ads
- Scripting in AdWords
Contents:
The introduction is about something.
1. The principles of advanced AdWords.
2. There are different types of advertising and bidding.
3. AdWords targeting is advanced.
4. There are tracking, reporting, and editing ads.
5. Beyond your campaigns.
Conclusion
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