Nitish Singh & Arun Pereira – The Culturally Customized Web Site
Nitish Singh & Arun Pereira – The Culturally Customized Web Site
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In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives…
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Description
The Culturally Customized Web Site
The Culturally Customized Web site focuses on cultural aspects of international website design, honing in on three objectives. The review and survey results will be presented first. To present a scientifically tested framework to design culturally adapted international websites and provide marketers and web designers with practical web localization tools. Readers are shown the power and effectiveness of culturally tailored websites.
This is the first book to address the issue of website standardization, and what the authors refer to as cultural customization. There is no evidence to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web site gives insight into whether the web is a culturally neutral medium of communication or a culturally impregnated with cultural values. There is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.
Table of Contents
Preface ix
It was the first thing that came to mind.
1. The New Imperative in Web Design is Culture.
2. There is a Rationale for Cultural Customization.
3. Web Design 53 has a cultural values framework.
4. Individualism-Collectivism is the topic of cultural customization.
5. Uncertainty avoidance can be achieved through cultural customization.
6. Power distance is used for cultural customization.
7. Masculinity-Femininity 125 is a cultural customization.
There are 8. There is a high-low context for cultural customization.
There are 9. The future is here with cultural customization.
Index 161
Product Details
The publisher is Butterworth-Heinemann.
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